Axelle R.

Responsible of developing 360° marketing programs guidelines for event, experiences and partnerships to support international marketing brand plans with the coordination of 8 worldwide strategic zones (USA, UK, IT, GE, Japan, Spain, Belgium, HK):

1/ Elevate art and gastronomy platforms through prospection of new partners for the development of unique experiences

2/ Conceive and organize exceptional events on the occasion of strategic Art fairs and the launch of new products

3/ Provide insights on consumer trends, social and general market environment to nourish brand experience programs

Responsible for the brand desirability of Maison Ruinart in France - trade marketing, digital communication, event planning - 3 years of strategic brand plan ownership, from strategy to execution on the French territory

1/ Defined and fully monitored A&P budgets (1,7M in 2018, 1,9M in 2019 and 1,4M in 2020)

2/ Monitored from concept to execution exceptional and immersive 360° events aiming at increasing the desirability of the customers /KOL and Final Consumer

3/ Increasing exposure and digital presence through dedicated Paid social/ media partners campaigns, including working closely with Key Opinion Leaders

As the pilot market, created activations programs to nourish brand guidelines to spread worldwide

Delivered the yearly local marketing plan: partnerships with major Art Fairs and cultural institutions, PR strategy, CRM and e-retail development, trade marketing.

1/ Assisted with implementing and monitoring business initiatives in Key cities throughout the US

2/ Supported the execution of the global marketing plans in liaison with Regional Business Development Managers and agencies by creating marketing tools to meet region-specific needs.

3/ Activated Ruinart in the trade and acting as Ambassador with key opinion leader such as Chefs, Sommeliers and VICs.