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Balazs OrdodiBO

Balazs Ordodi

Senior MarTech & Digital Transformation Consultant

1 200 €/jour
Basel, CH
15 ans et +

Délai de réponse moyen : 1h

À propos de Balazs

Global MarTech and digital marketing leader with 17+ years in pharma and technology. Led large scale marketing automation, analytics, and ad tech transformations. Expert in Agile delivery, AI driven optimization, global rollouts, and compliant customer engagement ecosystems.
  • Anglais

    Bilingue ou natif

  • Allemand

    Capacité professionnelle limitée

  • Hongrois

    Bilingue ou natif

Accepte de travailler sur site
Basel (jusqu’à 50 km)

Expériences

  • Bayer Consumer Health
    Global Digital Marketing Business Lead
    AGENCE & SSII
    janvier 2023 - janvier 2025 (2 ans)
    Basel, Suisse
    • • Owned global MarTech roadmap across 20 markets, managing €60M budget and delivering 21% ROI uplift through platform consolidation and governance.
    • • Unified global ad tech and analytics ecosystem, generating €20M efficiency gains over 2 years while strengthening compliance and data integrity.
    • • Acted as business lead across IT and partners, aligning product backlogs to enterprise marketing strategy and global affiliate needs.
    • • Led and scaled cross-functional teams to drive adoption, training, and KPI tracking across regions.
  • Bayer AG
    Global Media Strategy and MarTech Transformation
    janvier 2021 - janvier 2023 (2 ans)
    • • Defined and executed global media and marketing automation strategy (Google + Salesforce), delivering est. 28% efficiency improvement across paid, owned, and earned channels.
    • • Implemented precision measurement frameworks for creative and audience optimization, increasing media efficiency by 33%. Created AI and automation use cases to improve personalization.
    • • Drove AI and predictive analytics adoption to improve planning, targeting, and performance transparency.
    • • Strengthened global stakeholder alignment across marketing, digital, procurement, and technology functions.
  • Bayer Consumer Health AG
    Head of Media
    janvier 2018 - janvier 2021 (3 ans)
    • • Built global programmatic strategy and in-house capability, reducing media costs by 15% while improving performance consistency.
    • • Led analytics and ad server teams, scaling from 4 to 10 specialists supporting EMEA and global markets.
    • • Standardized global buying and governance models, training 450+ regional stakeholders.
    • • Delivered integrated digital campaigns, increasing marketing-sourced leads by 33% in priority markets.

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Formations

  • MSc
    Budapest Tech
    2007
    MSc

Compétences

Catégories