À propos de Béatrice
With 16 years across Luxury, Beauty, Hospitality, Automotive, and FMCG, I combine strategic vision and hands-on execution across e-commerce, product management, MarTech, and program delivery — with proven results including +2 points Web Direct at Accor and +30% configuration rate at DS Automobiles.
Whether stepping in as an interim manager or taking on focused expert missions, I bring the cross-functional expertise and agile mindset to deliver impact quickly.
Anglais
Capacité professionnelle complète
Espagnol
Capacité professionnelle limitée
Français
Bilingue ou natif
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- AccorDigital & E-commerce, ALL (ACCOR online booking platform)HÔTELLERIEjuin 2022 - Aujourd'hui (4 ans)Issy-les-Moulineaux, France2024–2025 — Program DirectorLed Accor personalization transformation with an omnichannel strategy; defined a 3-year roadmap and operating model. Managed the RFP process, vendor evaluation and selection.Owned business rules and scoring logic for the recommendation engine.2022–2023 — Online Client Experience Projects DirectorContributed to a more than 2 percentage point increase per year in Web Direct share.Headed a five-person Project Management team for ALL Accor digital ecosystem (Attract Tribe); defined project purpose, led product discovery, and owned the business roadmap. AEM ecosystem.
- BF Consulting, FounderDigital and E-Commerce Consultant, freelancejanvier 2019 - février 2023 (4 ans et 1 mois)Paris, FranceFreelance Digital & E‑Commerce Consultant (Paris) delivering e‑commerce strategy, digital product launches, localization, content & translation operations, and stakeholder management for luxury and food‑tech clients.Key projects: led digital fragrance category strategy and European rollouts for CHANEL (CSR packaging, Click & Collect, product reviews) and managed localization, content, and freelance teams for Innit.
- CHANELDigital and E-Commerce ConsultantMODE & COSMÉTIQUESmai 2020 - janvier 2023 (2 ans et 8 mois)Neuilly-sur-Seine, FranceFragrances & Beauty Division, Chanel.com, e-commerceDeveloped 2022/2023 digital fragrance category strategy and defined roadmap.Managed rollout of Chanel.com across Europe at central level; implemented CSR e-commerce packaging and optimized product reviews.Watches & Jewelry Division, Chanel.comLed discovery for the CHANEL & MOI client-care relationship program and launched Click & Collect in the UK.
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Formations
- MBA Marketing & Management du Luxe/ Institut Supérieur du Marketing du Luxe, Chaire CartierSup de Luxe2009Professional thesis: What will be the evolution of the e-shopping luxury outlet? Propositions of a multi-channel strategy.
- Master en MarketingEMLV - École de Management Léonard de Vinci2008Thesis about web-marketing strategies in the luxury industry : comparison between Louis Vuitton and Hermès
Certifications
- Lead ProductTHIGA2025
- Certificate Artificial intelligence for businessESCP