Beatrice Leblanc

Managed $2M+ annual budgets for digital marketing, primarily in search advertising, with additional investments in social ads and programmatic campaigns. Led performance marketing efforts for a tech-driven subscription-based company, optimizing for CPCV and LTV goals to demonstrate profitability and growth to key stakeholders, including KKR. Executed data-driven, in-house marketing strategies, working under the Head of Performance Marketing to drive scalable user acquisition. Utilized JIRA to streamline workflows, managing creative briefs, copywriting, translations, tracking and cross-functional collaboration. Developed and maintained automated reporting pipelines using data aggregators like Funnel.io, ensuring accurate, standardized, and actionable insights for decision-making.

Team Management

• Created training materials, led workshops, and coached team members across various channels.

• Led team rituals (1:1s, retros, reviews); aligned incentives with performance metrics.

• Oversaw leave planning, workload distribution, and ensured smooth daily operations.

• Defined hiring needs, conducted interviews, and made final recruitment decisions. New Business & Client Acquisition

• Assessed client goals to define tailored media strategies based on market and audience insights.

• Delivered audits that revealed growth opportunities across paid media.

• Managed onboarding: admin, technical setup, and relationship management. Programmatic Execution & Delivery

• Managed DV360 & StackAdapt for open exchange, contextual, first-party & guaranteed deals.

• Coordinated with SSPs to secure inventory aligned with brand safety and SPO principles.

• Delivered campaigns across display, video, native and high-impact formats. Audits & RFPs

• Conducted audits for clients like Rémy Martin, Click & Boat, Solendro.

• Co-led RFPs that secured wins with L'Oréal and The Fork (Tripadvisor).

Managed campaigns for L'Oréal Paris, Maybelline, Garnier, Decléor, La Roche-Posay, Vichy, Biotherm, Kiehl's, Lancôme, YSL Beauty, Urban Decay, Armani Beauty, H99, Kérastase, L'Oréal Professional, L'Occitane, Melvita, Dr. Pierre Ricaud, Redken, and Matrix.