Benjamin Gabay

- Lead Generation (Email scrapping with ruby), Viral Loop

- Traffic Management (funnel assessment, poll etc.) (google analytics, hotjar).

- Email Management (mailchimp integration) and conversion analysis

- Created Website (wordpress)

Webmarketing :

• . Worked on the Lafarge retail web platform : Customer Acquisition, retention, referral

• Traffic management and analytics

Commercial Strategy

• Descriptive analysis : Implemented Qlikview and carried out data analysis to understand market share and market price. Performed supply demand and market size forecast analysis.

• Drafted Marketing Plans

Business Development

• Carried out preparation of justifications documents for EXCOM members (detailed backup write-up, financial models and Value added proposition) to confirm viability business initiatives and key considerations for their implementation.

• Drafted and successfully submitted Business Plan for CAPEX Investment requests (USD 3m).

Product Development

• Project leader on 4 products launches. Ebitda impact USD +10m

o Conducted market research, analysis, market survey and customer insights.

o Defined strategy for the product, price positioning and the route to market

- Helped top Management identify strategic opportunities in the Middle East

and West Africa

- Drafted comprehensive country reports - political, economic, security, logistics and market analysis and supply demand analysis – as a basis for business development