Benoit Greslebin

First and unique digital education project to learn robotics and play sports. For home or school, students learn how to make a robot, which is then used by class sports students. The fantastic opportunity to build as a team, a robot that has actually a real usage and purpose. BADDY is made with Open Source technology, enabling the development of robotics and sports everywhere, for everyone. It is fuelled by a self growing community, an ecosystem that drives its expansion. BADDY is a also a sustainable development project that has no limit but the sky: if you can repair and upgrade your robot, you then get rid of programmed obsolescence. In marketing terms, BADDY is a successful example of Blue Ocean implementation and positioning, with value maximisation at reasonable investment (See MVP/Minimum Viable Product). Didn't know about BADDY? check this out: https://www.baddy.space

Coaching in strategic marketing, product management, international Business development Tasks: - Marketing: Strategy (e.g Blue ocean), positioning, creating and sharpening value proposition and messaging, New product introduction, etc. - Support International Business development: key prospects + Bid management, strategic selling

- Product management in the Big Data software Industry - Cross vertical: Telco, Banking, Insurance, Government/Institutions, Utilities - Define breakthrough value proposition in a competitive market landscape - Hands-on spearhead technology: fast data/streaming analytics, geo location, data mining and algorithms - Convert Technology capabilities to $M of new revenue streams or cost savings (Fraud loss&costs reductions etc.) - Product marketing strategy: Market dynamics and segmentation, Customer value proposition, Pricing strategy, Go to Market, Sales tool kit etc... - Strong sales process support and lead management