À propos de Bertrand
As an accomplished marketing professional with over 12 years of experience, I've held pivotal executive roles in marketing within international leading SaaS companies, including Doctolib, MonDocteur, and Tinyclues. Throughout my career, I've navigated C-level and leadership positions, mastering marketing, branding, and communication strategies. My approach combines deep strategic thinking with practical experience in operations.
Espagnol
Capacité professionnelle complète
Anglais
Bilingue ou natif
Français
Bilingue ou natif
Accepte de travailler sur site
Paris (jusqu’à 10 km)
Expériences
- KiroVP MarketingSANTÉ & BIEN-ÊTREaoût 2024 - novembre 2024 (3 mois)Paris, France
- Defined Kiro’s 2025 marketing strategy and accelerated B2C acquisition through performance campaigns and high-impact PR.
- Acquisition Strategy: Designed and implemented a B2C acquisition strategy, including successful paid campaigns to drive user growth and engagement.
- PR & Communication Success: Managed diverse PR initiatives leading to notable coverage in leading national newspapers.
- 2025 Strategy Roadmap: Developed a clear, actionable marketing strategy roadmap for the upcoming year.
- Board Reporting: Presented impactful strategy slides to the Board, highlighting marketing progress and forward-looking initiatives.
- DoctolibBrand & Communications Excellence Directorseptembre 2021 - juin 2024 (2 ans et 9 mois)Levallois-Perret, France
- Global Corporate Communication Campaigns: Led diverse global corporate communication campaigns, including those centered on mergers & acquisitions, privacy, security topics, and crisis management.
- Brand Platform Overhaul: Led the comprehensive revitalization of Doctolib's brand platform, from developing a new manifesto to introducing a fresh visual identity and tone of voice, in collaboration with our CEO and with the help an external agency.
- Corporate Content Creation: Directed the development of all corporate content, ensuring consistency, quality, and alignment with our new brand identity across all communication channels.
- 10th Anniversary Celebration Strategy: Managed the external celebration of Doctolib's 10th anniversary, including the production of a brand movie and the overarching campaign with an agency.
- DoctolibPatient Engagement Directoravril 2020 - septembre 2021 (1 an et 5 mois)Levallois-Perret, France
- Strategic Engagement and CRM Implementation: Led the formulation and execution of a comprehensive strategy to enhance engagement within our patient community in France and Germany. Led the RFP process and secured a pivotal contract for the implementation of the CRM software Braze, streamlining communication and engagement efforts.
- COVID-19 Communication: Directed all patient-facing content, both within and outside of product offerings, during the COVID-19 pandemic. Managed campaign content to ensure timely, informative, and supportive communication, reinforcing trust and continuity in patient care during critical times.
- B2C Launch Preparation in Italy: Led the preparatory activities for our B2C launch in Italy, coordinating cross-functional teams to ensure a seamless introduction of our services to the Italian market.
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Formations
- Classes préparatoires économiques et commerciales, voie scientifiqueCollège Stanislas2002
- Diplômé du Programme Grande Ecole, Master en Management, Majeure MarketingEDHEC Business School2007