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Bibiane L.BL

Bibiane L.

Marketing strategy and people management

600 €/jour
Bruxelles, BE
8-15 ans

Délai de réponse moyen : 1h

À propos de Bibiane

After 14 years of learnings and great accomplishments @L'Oréal where I was able to develop my skills as a real marketing and people management expert, and a great discovery experience in the NGO world, I am willing to jump into the freelancing world and find a mission where I can enlarge my responsibilities, develop and share my skills with new collaborators in a new challenging environment. Passionate, motivated, engaged, I have a real entrepreneurial mindset and can adapt myself easily to new projects and environment.
  • Français

    Bilingue ou natif

  • Anglais

    Capacité professionnelle complète

  • Néerlandais

    Capacité professionnelle limitée

  • Espagnol

    Notions

Accepte de travailler sur site
Bruxelles (jusqu’à 50 km)

Expériences

  • Memisa Belgium - NGO
    Coordinator Communication - Education - Fundraising
    ASSOCIATIF ET SYNDICAL
    juin 2022 - février 2023 (8 mois)
    Bruxelles, Belgique
    Coordination, management and development of 6 people
    Develop and manage the communication strategy [increase awareness + reinforce image] and fundraising strategy [increase fundraising via recruitment + loyalty of donors]
    Develop the mobilization strategy in collaboration with the education manager and other partners/NGO’s to reach the objectives defined in the DGD program 2022-2026
    Develop PR strategy and increase visibility of Memisa among national press and partners
    Budget & ROI management and responsibility
    Team Management Communication Fundraising Marketing Marketing de contenu Stratégie de communication Communication digitale Analyse de données
  • L'Oreal Belgilux
    Brand Director Vichy & Cerave (Active Cosmetic Division)
    MODE & COSMÉTIQUES
    mars 2018 - septembre 2021 (3 ans et 6 mois)
    Bruxelles, Belgique
    As a Member of the Executive committee, strategic decision maker to improve the organization and the development of the division
    Recruitment, creation and management of a new local marketing team
    Provide strategic leadership, vision and direction to the team [ 9 people ]
    Mobilize and federate other departments (digital, medical, sales, supply, finance) to reach common objectives
    Responsible of the 360° result oriented go to market strategy (positioning, storytelling, online & offline media strategies, in store & e-commerce activation, PR, influencers,…) + close collaboration with media/creative agencies & suppliers
    Enhancement of brand image + communication B2B & B2C
    Advocacy/CRM strategy : consumers/influencers/doctors/pharmacists
    Close collaboration with medical director and field team to develop medical visit strategy
    Market studies, sales analysis (sell-in/sell-out) in order to develop strategies to recruit/retain clients & consumers
    P&L & Budget responsibility
    Regular collaboration & reporting to top management & headquarters in Paris
    People Management Marketing Brand Management Stratégie de positionnement P&L responsibility Go-to-market Strategy Médias Marketing digital
  • L'Oreal Belgilux
    Marketing Director La Roche Posay Benelux
    MODE & COSMÉTIQUES
    mai 2017 - février 2018 (10 mois)
    Bruxelles, Belgique
    Management, training and development of marketing team [4 people]
    Responsible of 360° marketing strategy & brand image communication
    Motivation, collaboration and communication of vision/objectives to other departments
    P&L & Budget responsibility
    Team Management Go-to-market Strategy Marketing

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Formations

  • Master Degree in Business Administration & International Management
    ICHEC Brussels
    2007

Compétences (25)

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