À propos de Bibiane
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Néerlandais
Capacité professionnelle limitée
Espagnol
Notions
Expériences
- Memisa Belgium - NGOCoordinator Communication - Education - FundraisingASSOCIATIF ET SYNDICALjuin 2022 - février 2023 (8 mois)Bruxelles, BelgiqueCoordination, management and development of 6 peopleDevelop and manage the communication strategy [increase awareness + reinforce image] and fundraising strategy [increase fundraising via recruitment + loyalty of donors]Develop the mobilization strategy in collaboration with the education manager and other partners/NGO’s to reach the objectives defined in the DGD program 2022-2026Develop PR strategy and increase visibility of Memisa among national press and partnersBudget & ROI management and responsibility
- L'Oreal BelgiluxBrand Director Vichy & Cerave (Active Cosmetic Division)MODE & COSMÉTIQUESmars 2018 - septembre 2021 (3 ans et 6 mois)Bruxelles, BelgiqueAs a Member of the Executive committee, strategic decision maker to improve the organization and the development of the divisionRecruitment, creation and management of a new local marketing teamProvide strategic leadership, vision and direction to the team [ 9 people ]Mobilize and federate other departments (digital, medical, sales, supply, finance) to reach common objectivesResponsible of the 360° result oriented go to market strategy (positioning, storytelling, online & offline media strategies, in store & e-commerce activation, PR, influencers,…) + close collaboration with media/creative agencies & suppliersEnhancement of brand image + communication B2B & B2CAdvocacy/CRM strategy : consumers/influencers/doctors/pharmacistsClose collaboration with medical director and field team to develop medical visit strategyMarket studies, sales analysis (sell-in/sell-out) in order to develop strategies to recruit/retain clients & consumersP&L & Budget responsibilityRegular collaboration & reporting to top management & headquarters in Paris
- L'Oreal BelgiluxMarketing Director La Roche Posay BeneluxMODE & COSMÉTIQUESmai 2017 - février 2018 (10 mois)Bruxelles, BelgiqueManagement, training and development of marketing team [4 people]Responsible of 360° marketing strategy & brand image communicationMotivation, collaboration and communication of vision/objectives to other departmentsP&L & Budget responsibility
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Formations
- Master Degree in Business Administration & International ManagementICHEC Brussels2007