À propos de Camille
I'm passionate about advertising, especially the innovative and creative way to do it. I love to build a brand strategy and turn it into a story, always working to be an insightful planner with a creative mind, able to collaborate and inspire all the people I work with.
From 2012 to 2019, I’ve had the pleasure of working as a strategist at BETC Paris, DDB Paris, Romance, Herezie Group and Y&R NZ with a rather diverse set of clients: from luxury field and banks to startups and retails, from FMCG and food innovation to cosmetics and hotels.
Now, as an independent consultant, I work for agencies to win and deliver branding projects & omnichannel content strategy.
Specialities : Advertising, Brand Strategy, Digital Strategy and Marketing Strategy. Currently learning about Entrepreneurship, Naming, Tone of voice, Brand Content, Architecture and Design...
Thank you for reading my profile, I am constantly looking to collaborate with new people, so feel free to contact me if you would like to talk about advertising, design or whatever and to exchange some ideas.
Anglais
Capacité professionnelle complète
Français
Bilingue ou natif
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- FreelanceSenior Strategic Planner Freelanceseptembre 2019 - Aujourd'hui (6 ans et 9 mois)Paris, Île-de-France, FranceAs an independent consultant, I work for agencies to win and deliver branding projects & omnichannel content strategy. Missions: market & consumer research, global brand strategy and architecture, social media strategy, digital activation, digital in store, strategic preparation and animation of workshops, creative briefs writing, strategic recommendation for pitches (Uber, Lacoste, Vinci Immobilier, Accor, Longchamp...) Agencies: Uzik, FF, Big Boss, BuzzBrothers (Geneva)...
- notoireBrand Strategy and Storytellingfévrier 2019 - Aujourd'hui (7 ans et 4 mois)Région de Paris, FranceBranding Editorial strategy Storytelling & content strategy Copywriting Naming Social media strategy UI Design https://notoire.agency/ https://www.instagram.com/notoire.agency/
- BETCStrategic Planneraoût 2017 - juillet 2019 (1 an et 11 mois)Paris Area, FranceStrategist on international brands like Evian, Veet, Bueno, Lego, LU, Persol,... Missions : market and consumer researchs (Prosumer), global brand strategy and architecture, preparation and animation of workshops, social activations, creative briefs writing.
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Formations
- Master's degreeCELSA - Ecole des hautes études en sciences de l'information et de la communication2014Master's thesis (2014) : "In what the modern representation of men in advertising is breaking with the previous models and how it questions the specific stereotyping process in advertising? "
- 3rd year Bachelor and 1st year Master in Advertising, Marketing and CommunicationCELSA - Ecole des hautes études en sciences de l'information et de la communication2013Master's thesis (2013) : " Between design and trend: how Minimalism expresses its relationship to time ? It's about fashion and timelessness and how Minimalism attempts to respond to the complex state of the world today. It longs for clarity and simplicity and is done with over consumption and an excessive lifestyle. Today's minimalism represents so much more. It is about reducing certain aspects of life to their essence like art, fashion, design and food.