À propos de Camille
🔍 Consultante e-commerce | CRO & e-merchandising | Analyse de données & SEO
Passionnée par l’optimisation des performances digitales, j’accompagne les marques dans l’amélioration continue de leur site e-commerce à travers une approche orientée data, UX et conversion.
🎯 Mon objectif : booster vos taux de conversion, optimiser votre tunnel d’achat, valoriser vos produits et maximiser l’impact de vos contenus SEO.
💡 Mon approche : pragmatique, orientée résultats et toujours adaptée à vos enjeux business.
✅ Mes expertises :
CRO : audit UX, recommandations A/B test, plans d’expérimentation (Kameleoon, AB Tasty)
E-merchandising : stratégie de classement produit, animation commerciale, cross-sell / up-sell
Analyse de données : KPIs e-commerce (GA4, Contentsquare, Looker Studio), dashboards personnalisés
SEO : structure des pages, contenus optimisés, analyse de performance
E-commerce : accompagnement refonte, optimisation PDP, PLP, tunnel d’achat
📍 Basée à Paris, disponible en remote
📆 Disponible pour des missions ponctuelles ou en support mensuel
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- PETIT BATEAUInternational E-shop Manager DE / ATdécembre 2024 - Aujourd'hui (1 an et 6 mois)92130 Issy-les-Moulineaux, FranceScope: Deutschland / Austria- Implementation of the commercial and editorial animation strategy on the website- Configuration and testing of animations and commercial offers (SFCC)- E-merchandising (Target2Sell)- Management of the site structure- Search management (synonyms, redirections, etc.)- Performance monitoring of animations and commercial operations (Tableau)- Optimization of the customer journey (scope: animation and e merchandising)- Creation and contribution to landing pages- Personalization (pop-ups, countdowns)- Cross-functional projects: payment methods, UX/UI redesigns…- Contentsquare and Kameleoon's lead for the ecom's team- Coordination with the CRM and Acquisition teams
- PrintempsCRO project managerseptembre 2024 - décembre 2024 (3 mois)Paris, FranceConversion Rate Optimization Scope : Printemps.com / Placedestendances.com / Citadium.com / MadeInDesign.com Projects:- Participation in the construction and formalization of the CRO roadmap- Scoping, writing specifications, and implementing identified improvements- Creation and tracking of tickets for anomalies and new requests- Performance analysis- Monitoring industry trends Test & Learn:- Designing the A/B testing and personalization roadmap- Drafting briefs for internal entities and our A/B testing partner to implement optimized experiments- Launching and monitoring tests and experiments- Setting up experiments directly through the A/B testing platform (Kameleoon)- Providing detailed reports of results and proposing improvements Support for Business Units:- Recommendations and optimizations of e-merchandising and customer journeys based on profiles, behaviors, and traffic sources- Contributing to the monthly newsletter to communicate experiment results to the business units- Promoting best practices in CRO within operational teams and monitoring their implementation- Advocating and building teams' skills on CRO tools and methodologies
- KPMGMarketing & Digital project managerseptembre 2022 - août 2024 (1 an et 11 mois)Courbevoie, FranceKPMG Academy – KPMG's external training organization – National Management Department www.formation.kpmg.fr Digital Marketing:- Right-hand to the national manager- Digital marketing projects for the website, content writing- SEO, backlinking, project management, A/B Testing- Writing for the KPMG blog "L'Éclaireur"- ROI analysis - Ticket management and website testing Communication / Commercialization:- Responsible for the annual national commercialization plan and point of contact for national sales representatives- External communication: mailings, newsletters, blog articles, interviews - Internal communication: newsletters, articles- Analyzing campaign feedback data
Recommandations
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Formations
- Master Programme Grande École, Marketing DigitalEM NORMANDIE BUSINESS SCHOOL2024Master Programme Grande École, Marketing Digital
- Bachelor Management International, Commerce internationalEM NORMANDIE BUSINESS SCHOOL2022Bachelor Management International, Commerce international