Candice A.

Professional Fashion Designer for:

→ Beauty Spas & Institutes

→ Luxury Hotels

→ Michelin Starred Restaurants

→ Health Industry

• Branding:

Visual identity rebranding & cross-platform content consistency.

• Digital Marketing & Communication strategy:

Marketing campaign design & implementation (newsletters, direct emails, SEA, SEO, loyalty program) in France & Italy.

Performance reports and best practices suggestion.

Website upgrade brief.

• Social Media:

Editorial calendar & French/English content, blog coordination & copywriting.

• Print:

Monthly ad insert design.

Creation of 4 lookbooks (2xBeauty & Spa, Luxury Hotels, Health Industry).

• Events:

Shooting organization (pre & post-production).

Fair merchandising.

• Management of 2 interns

• Digital Marketing:

Development of a global multi-channel digital strategy.

• Brand Content:

Setting new brand guidelines & adjusting the tone of voice across all platforms. SMO via the creation of a SM Editorial Calendar as part of a 2-month rebranding campaign.

Monitoring CM daily posts & analyzing monthly KPIs to optimize the 35K IG account performance.

• Development Marketing:

Conceptualization of NPD Skincare projects.

• PR:

Daily press clipping.

RoseUp is an Association supporting Women with Cancer & fighting for their rights: Both 'Maisons Rose' in Paris & Bordeaux are welcoming & guiding them through their illness journey.

Rose Magazine is an upscale free women's print media.

- Copy-writing

- Translation

of Articles about Health:

- Women's Cancer

- Medical Cannabis (RTL, Les Echos, Sciences & Avenirs, 20 Min)