À propos de Caroline
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Notions
Néerlandais
Capacité professionnelle limitée
Expériences
- CONSULTINGBrand, Content & Partnerships Strategyjanvier 2024 - Aujourd'hui (2 ans et 5 mois)Paris, FranceI shape brand image and drive growth through content, partnerships and strategic storytelling. Working across luxury, editorial, events and wellness, I build brand ecosystems that connect desirability, audience and business impact. Advise brands, media and founders on brand, content and audience strategy Define editorial and social media strategies (Instagram, LinkedIn) Grow visibility and audience to support business performance Develop partnerships aligned with brand image Lead content initiatives from concept to execution
- TIKTOKDirector, Social Strategy & Business Developmentjanvier 2020 - janvier 2024 (4 ans)Paris, FranceAdvised leading luxury and beauty brands (L'Oréal, Chanel, Givenchy,…) on brand image, content strategy and digital storytelling Developed creative campaigns and social-first content concepts aligned with brand positioning Built content and partnership strategies to drive both visibility and revenue Collaborated with agencies, creatives and internal teams to deliver high-impact campaigns Oversaw execution from concept to delivery, ensuring consistency and quality Managed a team of 5 and cross-functional collaboration with senior stakeholders Generated €10M+ annually through strategic partnerships
- ESV DIGITALHead of Salesjanvier 2019 - janvier 2020 (1 an)Managed a portfolio of premium clients and designed tailored digital strategies to support business growth. Led and coached a sales team of 5, driving performance and client satisfaction.
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Formations
- Bachelor's Degree in Business & ManagementECSEDI2007Bachelor's Degree in Business & Management
- Certificate in Languages & Business CommunicationEUMACertificate in Languages & Business Communication