Caroline Watchorn

Freelance at L'Oréal since March 2023 working in 3 different departments at Corporate level.

- TA (Talent Acquisition) as Head of Employer Branding. Management of the pitch for the new Careers Website (1.2m applications in 2022), writing the brief, briefing the agencies, internal coordination with legal, I.T., procurement, pitch analysis and internal selling of solution/agency. Management of the communications strategy across all touchpoints - tiktok, LinkedIn, website. Content strategy. Conception of confidential creative projects.

- CA&E as Learning Programme Manager in H.R. department (creation of masterclasses and dedicated online content with experts, internal coordination, team management, seminar management, agency management). Mastery of LMS platform.

- F&L (Finance & Legal) as project manager. Development of content with experts for training programmes, management / animation of online seminars. Elaboration of the F&L communications strategy including all touchpoints. Mastery of LMS platform.

Shiseido International: I recently finished a two year consulting mission at Shiseido International for the Dolce&Gabbana beauty license where I managed global digital communications. My role involved developing strategy for 360° product / seasonal launches, content development supervision and shoot management for key beauty products, social strategy, crisis management and implementation of brand reputation monitoring. Responsabilities also included management of the internal digital communications team, accompaniment of countries and client interface for communications subjects.

RED-WILL (Electric bicycle rental company): Responsible for redefining the brand positioning in collaboration with the Red-Will founder, definition of the ecosystem and roles of the different touchpoints, building an editorial calendar framework.

Responsible for developing digital communications strategy relevant to local market specificities and accompanying local teams. Development and implementation of global brand reputation strategy and tools. Social networks approach and tools. Integration and articulation of paid/owned/ earned. Digital activation strategy (campaigns, events...) Internal evangelisation and training programmes.