Cassandre Vidili

Portfolio :

With 10+ years of experience in digital marketing, I design and execute profitable acquisition strategies across multiple industries (e-commerce, SaaS, real estate, training, well-being, recruitment, mobility, etc.), b2c and b2b

**Portfolio :

Paid Media Expertise:

Creation, configuration, and optimization of multi-channel campaigns on Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, and YouTube Ads. Focus on maximizing ROI/ROAS, customer acquisition, and retention.

HubSpot CRM Management: Setup and management of HubSpot pipelines aligned with paid media campaigns — lead tracking, lifecycle stage configuration, deal attribution, and campaign-to-revenue reporting. Enabling full funnel visibility from first click to closed deal, and ensuring marketing-sales alignment across B2B and high-ticket B2C accounts.

AI-Powered Reporting & Vibe Coding: Production of custom interactive HTML performance dashboards using Claude Code and vibe coding workflows — enabling fully tailored client-facing reports with dynamic data visualization, beyond standard tool exports. Each report is built iteratively through AI-assisted development, combining marketing logic with lightweight front-end engineering.

Creative & CRO:

Development of high-converting creatives and landing pages, implementation of A/B testing, audience segmentation, and retargeting actions to drive measurable growth.

Tracking & Analytics:

Advanced monitoring of KPIs with Google Analytics 4, Looker Studio, BI tools; setup and supervision of tagging plans (GTM, Enhanced Conversions, Consent Mode v2); accurate budget allocation and reporting.

Strategic Advisory:

Competitor analysis, performance audits, funnel optimization, and continuous improvement of the digital experience to ensure long-term scalability.

Advanced configuration and continuous optimization of Google Ads and Microsoft Ads campaigns to maximize conversions and lower CPA.

Development and scaling of LinkedIn Ads and Meta Ads channels, with tailored strategies per audience segment.

Launch and management of YouTube Ads and sponsorship campaigns to increase visibility and engagement.

Implementation of effective retargeting strategies across platforms to boost customer retention.

ROI-focused campaign optimization through bid adjustments, audience refinement, and creative testing.

Design and deployment of high-converting landing pages aligned with campaign objectives.

Optimization of activation and reactivation email campaigns to improve open, click, and conversion rates.

Contribution to the definition and execution of inbound and outbound marketing strategies.

Development of automated workflows to nurture leads and enhance customer lifecycle management.

DIGITAL PERFORMANCE MONITORING & STRATEGY

Tracking and analysis of key campaign KPIs via Google Analytics, Looker Studio, and BI tools.

Strategic allocation and management of budgets across the most profitable digital channels.

Participation in the implementation and supervision of tagging/tracking plans to ensure accurate measurement.

Continuous contribution to improving user experience and conversion performance on the digital platform.

Creation and management of global lead generation strategies across Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, and Bing Ads, with a focus on ROI and scalability.

Development and optimization of email marketing campaigns and automation flows, increasing engagement and customer lifetime value.

Contribution to SEO strategies, aligning paid and organic efforts for maximum visibility.

Performance monitoring and reporting through HubSpot, GA4, Hotjar, Looker Studio, and BI tools to drive data-informed decision making.

Continuous CRO actions on landing pages, websites, and complete funnels, improving conversion rates through A/B testing and UX enhancements.

Social media management and competitor monitoring to strengthen brand presence and anticipate market trends.