Ă€ propos de Catherine
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Polonais
Bilingue ou natif
Allemand
Capacité professionnelle limitée
Expériences
- UNILEVERDigital Manager France (B2C/ Retail)AGROALIMENTAIREjuillet 2017 - septembre 2018 (1 an et 3 mois)Rueil-Malmaison, France- SEA campaigns- Local digital support and advisor for brand managers : localize global digital campaigns, website creation and webmastering, social media, CRM program "Ma Vie en Couleurs"- E-commerce (launch direct to consumer selling websites, integration of "buy it now" buttons, Amazon plans)- Support brand managers E-PR/ Influence campaigns- Monthly Report of social media posts (Facebook, Instagram, Youtube, Snapchat)37 brands in scope 🔥- Personal Care : Axe, Dove, Rexona, Williams, Timoteï, Monsavon, Brut, Déodorants compressés, Regenerate, Signal, White Now, Zendium- Food : Alsa, Knorr, Maïzena, Amora, Maille, Tabasco, Fruit d'or Pro Activ, Planta fin, Fruit d'or, Flora- Home Care : Skip, Omo, Persil, Cajoline, Sun, Cif, Domestos- Refreshment : Lipton, Elephant, Magnum, Ben & Jerry's, Carte d’Or, Cornetto, Miko, Viennetta
- GymlibTeam Lead Acquisition/Growth, FR & BESPORToctobre 2018 - Aujourd'hui (7 ans et 8 mois)Paris, France- Stratégie d'Acquisition/Growth- Stratégie Account based Marketing (ABM)- Gestion des campagnes digitales (social media, automation, display)- Campagnes de notoriété online (affiliation, partenariats)- CRM : automatisation, nurturing de leads, scoring- Gestion d'équipe- Pilotage budgétaire
- UNILEVERDigital & CRM Manager @Unilever Food Solutions (B2B)AGROALIMENTAIREjanvier 2013 - juin 2017 (4 ans et 5 mois)Rueil-Malmaison, FranceB2B Acquisition campaigns :- Acquisition campaigns : SEO/SEA, Display, Facebook/Instagram, Retargeting, Direct mailing- Management of Digital & CRM animation plan : Define the yearly content calendar (themes, campaigns, articles ...), Define & execute emailing plan, Setup email automation- Relaunch & webmastering of www.unileverfoodsolutions.fr (20k visits/month)- Community management- Database management (65k chefs of restaurants)- External call center set up to follow up promo campaigns- Budget management- iOs & android app creation (for waste management in professional kitchens)Trade- Co-creation of CRM plans with trade partners to improve sell-out (Metro Cash & Carry, Pomona Episaveurs, Transgourmet, Cercle Vert)- E-trade : improve product visibility on partners websites/ Unilever perfect shop online implementation
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Formations
- Master bac +5 Ecole de Commerce, spécialisation Digital marketing & E-commerceESC Montpellier, Groupe Sup de Co2012
- DUT Techniques de CommercialisationIUT de Montpellier2008