Cécile F.

Manage high-value partner relationships, delivering premium events, meetings, and activations across all touchpoints. Lead partner KPI tracking and reporting through dashboards, providing clear insights to senior management. Support senior management and board-level meetings, including preparation of materials and partner updates. Coordinate cross-functional teams (legal, compliance, commercial, communications) to deliver contractual partner commitments. Manage six-figure annual budgets for events and activations, ensuring cost control and value optimization. Deliver end-to-end partner activations across live events, digital platforms, and executive-level engagements, ensuring brand alignment and stakeholder satisfaction. Define and manage the annual event calendar with Business Development, aligning sponsorships with partnership and commercial objectives.

Delivered premium brand activations and events in collaboration with global luxury houses (Cartier, Audemars Piguet, Saint Laurent), ensuring excellence in execution, brand alignment, and partner satisfaction. Design sequenced marketing campaigns and develop content calendars, leveraging partner communication channels. Management of partnerships with the relevant Swiss universities and experts on Luxury.

Managed guest speaker engagements and workshops involving executives, legal experts, and industry leaders. Oversaw production of the Handbook on Luxury Branding and supported financial oversight of academic projects. Managed the Luxury Branding class.