À propos de Céline
Marketing and growth leaderwith 10+ years of international experience across telecom, hospitality, tech and scale-ups.
I help B2B companies structure their marketing strategy, launch go-to-market strategies and accelerate growth through data-driven campaigns and sales alignment.
Former Chief Marketing Officer at Smartflats / B-aparthotels in Brussels and Marketing Manager at Orange Business in Paris, I combine strategic vision with hands-on execution.
Available for freelance missions in marketing leadership, growth strategy and go-to-market.
Let’s connect to discuss your growth challenges!
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Allemand
Notions
Néerlandais
Notions
Accepte de travailler sur site
Bruxelles (jusqu’à 15 km), Uccle (jusqu’à 10 km), Ixelles (jusqu’à 10 km)
Expériences
- Smartflats / B-aparthotelsChief Marketing Officer & Operations LeadHÔTELLERIEjuillet 2023 - octobre 2025 (2 ans et 3 mois)Ixelles, BelgiqueLed the marketing strategy & operations for a hospitality group across Benelux. Defined brand positioning, optimized customer acquisition channels and improved marketing performance.
- Led cross-functional teams (ops, sales, finance, tech, reception).
- Owned growth, pricing, distribution and occupancy optimization strategy.
- Managed €80k annual marketing budget, improving ROI by +20%.
- Built and led a cross-functional marketing team of 3, fostering a collaborative and results-driven work environment.
Impact- + 25% brand engagement
- + 15% customer retention
- Fabrique DélicesMarketing Manager | E-commerce Growth StrategyAGROALIMENTAIREoctobre 2020 - février 2023 (2 ans et 5 mois)San Francisco, États-UnisDeveloped and launched the company's e-commerce platform targeting US consumers. Managed digital marketing campaigns and marketing automation to grow online revenue.
- D2C Strategy: built the direct-to-consumer strategy and launched the Shopify online store for the brand.
- Digital Marketing: developed email marketing campaigns, generating a growth in revenue and increased social media coverage by 40% through digital campaigns and paid ads.
- Product/R&D: organized new products tasting, designed food labels and packaging to improve customer acquisition and retention, leading to successful product launches.
Impact- $100K annual revenue generated
- +30% online sales growth
- French-American Chamber of Commerce San FranciscoDigital Marketing ConsultantASSOCIATIF ET SYNDICALoctobre 2019 - avril 2020 (6 mois)San Francisco, CA, USA• Redesigned marketing tools to drive engagement (newsletter, leaflet, social media)• Created content for the annual fundraiser of the non-profit organization (press release, program, email comms, ROI package)• Organized the annual French American Chamber of Commerce's fundraiser and managed 6 volunteers to welcome the VIP guests
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Formations
- Master of Marketing and CommunicationUniversité Paris 2 Panthéon-Assas2015Master Marketing, Digital Marketing, communication
- Bachelor of Science in MarketingUniversité Paris 1 Panthéon-Sorbonne2014Master's degree, Marketing
Certifications
- Agile Scrum MethodologieOBS2018