À propos de Céline
✨ I have built a 360° expertise in digital marketing and e-commerce through experiences across different environments: in agency (MethodeWeb), within local market (Fresh LVMH), and at DMI (Biotherm L’Oréal). This journey allowed me to gain a holistic view of how digital strategies are designed, adapted, and executed across diverse contexts.
🌍 Trilingual in French, English and Chinese, I bring both rigor and creativity, with a cross-cultural perspective that helps bridge global strategies with local consumer expectations.
🚀 I am open to work starting January 2026, eager to contribute to impactful digital projects and drive value in a dynamic and international environment.
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Chinois
Bilingue ou natif
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- L'OréalE-Commerce Project ManagerE-COMMERCEseptembre 2024 - septembre 2025 (1 an)Levallois-Perret, FranceCoordinated the production and delivery of digital assets (landing pages, newsletters, key visuals) for global campaigns, ensuring brand consistency and timely execution.Managed CRM activations across multiple regions, including hallmark events (Member’s Day, VIP Day), from asset preparation to deployment.Collaborated with local teams in China and APAC to adapt cross-border e-commerce activations (Valentine’s Day, 520, 618, QIXI) and product launches to market-specific expectations.Conducted a strategic analysis of chinese beauty brands & benchmark to enrich global insights and support intercultural digital strategy.
- freshE-Retail InternE-COMMERCEjanvier 2024 - juillet 2024 (6 mois)Paris, FranceSupported the e-retail development of Fresh across European markets, coordinating activations with major partners (Sephora, Blissim, etc.).Contributed to the launch of Fresh on Notino, ensuring smooth onboarding, product setup and digital visibility.Built and optimized product pages (texts, visuals, videos) in collaboration with Fresh US, translation agencies and digital partners.Managed online animations by developing toolkits and visuals, monitoring sampling programs, and supporting reporting with insights and recommendations.Strengthened brand consistency by creating cross-channel content (brand pages, landing pages) and analyzing e-merchandising to improve the consumer journey.
- MethodeWebDigital Marketing Project InternAGENCE & SSIIjanvier 2022 - juillet 2022 (6 mois)Paris, FranceSupported SEO campaigns through technical and editorial optimizations to improve websites’ visibility.Contributed to clients’ digital communication strategies via netlinking campaigns and webmastering.Managed content updates on websites, including product pages, articles, and e-merchandising.Assisted in the implementation and monitoring of paid search campaigns to enhance traffic and conversion.
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Formations
- MSc Etudes &NEOMA Business School2025MSc Etudes &
- International Bachelor of Business AdministrationKEDGE Business School2023International Bachelor of Business Administration