Description

- Are you wondering why the product your company launched is struggling to sell?

- Are you trying to find a new product idea that might interest your customers?

- Do you need to define Go-to-Market strategies?

- Are you wondering how to translate your data into actionnable insights?

I can help you answer these questions.

I recently decided to work as a freelance consultant, leveraging my 18 years of experience in strategic product/product marketing roles in both England and France. From product design to product marketing, I am proficient in multiple aspects of the product universe.

Creating a good product is already a difficult task, but ensuring that it sells to customers is another challenge. I can help you define and implement new products, define and executive successful their Go-to-Market strategies.

Some of my accomplishments include:

- HSBC: Product design and marketing launch for SMEs, surpassing sales goals. 3000+ sales in a few months.

- Barclays: Product design and marketing launch of a product targeting large corporates, generating £1 billion in deposits.

- Lloyds: Marketing campaign that increased customer loyalty by +25%.

- Sendinblue: GTM for SAAS products targeting SMEs, generating 10K openings.

One of my observations is that it is possible to make a significant impact on a business by capitalizing on existing resources and relying on simple solutions. Making a positive impact on your business is what motivates me to work for you.

I can work anywhere in Europe. Please do not hesitate to contact me.

Langues

Français
Bilingue ou natif
Anglais
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Londres (jusqu’à 50 km)

Sendinblue - France
Product Marketing Director
EDITION DE LOGICIELS
juillet 2022 - février 2023 (7 mois)
Paris, France
Sendinblue is a MarTech which helps 500K SMEs across the world have access to marketing and customer management tools
- Built and managed a team of 5 Product marketing managers
- Go to Market strategies for WhatsApp, Meetings, Live Chat; bringing 30K openings
- Newsletter to 500K clients
- Contents writing for the e-commerce website (product sections)
- Brand survey analysis and competitive analysis
- Analytics to track customer reaction
- Voice of the customer framework
Go-to-market Strategy Product management team Data Management Marketing Marketing de contenu People Management Branding & Identity Product Strategy SAAS Recruitment Communiqué de presse Création de contenu Paiement en ligne
Caisse d'Epargne
Head of product marketing
BANQUE & ASSURANCES
septembre 2020 - avril 2022 (1 an et 7 mois)
Paris, France
Managed the product and marketing strategy for SMEs, representing 45K customers.
- Managed a team of 6 product marketing managers
- Go to market strategies for life insurance, payments and lending products
- Phoning sessions which mobilised 150+ FTEs to promote digital payments solutions to customers
- Defined & rolled out a challenge mobilising 300+ FTEs; enabling to achieve full year objectives in Q2 2021 for insurance products
- Target Operating Model for medical professionals : New branches and 6 FTEs dedicated to serving these customers
- Managed weekly performance meetings to present business results and KPIs to relationship directors
- Delivered 4 training sessions related to the Insurance Distribution Directive to c.40 FTEs
- Loyalty program to reward active customers by offering them 6-month free on their monthly fees.
Product management Go-to-market Strategy Microsoft Office E-commerce Communication digitale PMO Email marketing Marketing digital Target Operating Model Data science Management d'équipe Paiement en ligne
HSBC
Head of business banking propositions
BANQUE & ASSURANCES
avril 2018 - septembre 2020 (2 ans et 5 mois)
Paris, France
HSBC UK was interested in rolling out the HSBC Fusion proposition in different markets, including France. My role was to define and to launch this proposition in France for the 25K SMEs.
- Design and Go-to-Market strategy for the new HSBC Fusion package offering; selling 2600 units in 7 months
- Design and Go-to-Market strategy for in-store and online payments solutions
- Contents writing (marketing collaterals and HSBC's public website)
- Identified, negotiated and launched 3rd party partnerships with organisations such as SAGE or Legal start
- Deployed a new brand identity across 11 HSBC branches serving 25K small business customers
- Led and rolled out up-skilling sessions on payments and everyday banking solutions to 100+ FTEs
- Managed a team of 2 consultants
Product management Gestion de projet Marketing de contenu Product Marketing Data science Management d'équipe Agile E-commerce PMO salons professionnels Gestion de partenariats Go-to-market Strategy SEO Paiements Paiement en ligne Training Traitement de données