À propos de Cassandre
BRANDING & MARKETING STRATEGY / SOCIAL MEDIA / CREATIVE IDEAS / COPY WRITING
FRANCE & INTERNATIONAL (UK, Mexico, Indonesia, Morocco, Monaco, Ireland for now)
I spent 2 years at Marcel Worldwide (Publicis Group) as a strategic planner and I have been independent for 8 years now as a strategic planner, creative strategist and copy writer.
Some examples of brands and groups I have worked for as a freelancer :
Nike, Meta, Pinterest, Danone, IKEA, Carrefour, Swile, Four Seasons George V, EDF, RATP, Deliveroo, Accor (Sofitel & Ibis), Persol, Yves Saint Laurent, La Prairie and more.
Awards :
- Grand Prix Stratégies influence - Bronze co-création w/ l'influenceur - Danone
- Or catégorie Audio avec Spotify WOD aux Trophées Content Marketing
- Silver catégorie Brand Content avec HiPro aux Trophées du Marketing
- Prix Smart User Les Cas d'OR du Digital 2020 avec HiPro
I will be happy to discuss with you :)
Anglais
Capacité professionnelle complète
Italien
Capacité professionnelle limitée
Français
Bilingue ou natif
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- OLYNCREATIVE STRATEGIST FOR PINTERESTRÉSEAUX SOCIAUXdécembre 2024 - Aujourd'hui (1 an et 6 mois)Helping advertisers harness the full potential of Pinterest by creating innovative concepts that seamlessly align with user searches and intentions, leveraging trends, insights, and the platform’s unique formats.On a daily basis, I support Pinterest with brands like McDonald’s, Decathlon, Citroën, Carrefour, Castorama, and others, by proposing ideas deeply rooted in the platform’s culture.
- DOUITFounder - Creative StrategistPRESSE & MÉDIASfévrier 2017 - Aujourd'hui (9 ans et 4 mois)Strategic PlanningDeveloping brand platforms, annual communication plans, and strategic recommendations tailored to client objectives.Concept Ideation and CreationDesigning 360°, digital, social media, and influencer-driven creative concepts that resonate and engage.CopywritingCrafting compelling social media and editorial content to strengthen brand narratives.**Clients**Nike, META, Carrefour, ALL Accor (Sofitel, Pullman & Ibis), Danone, Swile, IKEA, RATP, Deliveroo, Four Seasons, EDF, FDJ, Mastercard, La Prairie, Johnnie Walker Blue Label, and more.Awards
- Winner of the 2016 Project Starter competition organized by Nescafé, Merci Alfred, and Buzzman.
- Laureate of Réseau Entreprendre 2018.
- Bronze, Grand Prix Stratégies Influence – Co-creation with influencer (Heaven Agency, Hopscotch Group) for Danone. 2021
- Smart User Award at Les Cas d'OR du Digital 2020 (Heaven Agency, Hopscotch Group) for Danone. 2021
- Silver in the Brand Content category with HiPro at the Trophées du Marketing (Heaven Agency, Hopscotch Group) for Danone. 2021
- Gold in the Audio category with Spotify WOD at the Trophées Content Marketing (Heaven Agency, Hopscotch Group) for Danone. 202
- Convoy x NikeProject Manager and Event ManagerMODE & COSMÉTIQUESjuin 2021 - août 2021 (2 mois)Project and event manager Freelance with CONVOY agency for NIKEOrganization of the teasing campaign and the SNKRS DAY 2021 event in London
Avis
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Formations
- Creative Design BrandingIscom2017Détails des cours et des ateliers : - Design Thinking - Design Branding - UX Design - Planning Stratégique - Brand Culture - Intelligence consommateur - Ateliers d'écriture - Veille créative et techniques de la créativité - Marketing sensoriel
- Marketing PublicitéISCOM2016Détails des cours : - Recommandation stratégique/opérationnelle/digitale - Planning Stratégique - Marque et créativité numérique - Marketing - Sémiologie ...