Description

AI-enabled General Manager & eCommerce leader with 17+ years building and scaling markets across Europe. Managed and built International sales and distribution teams.

I've taken businesses from zero to €30M, launched 40+ brands in France, and now help companies audit and build train and use AI for measurable growth from CRM automation to full AI agent deployment. Compliance, systems , process.

If you're scaling in France or need someone who bridges commercial strategy with hands-on tech execution, let's talk.

Domaines d’expertise

Langues

Anglais
Bilingue ou natif
Français
Capacité professionnelle complète

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

Hi.AI Design
FOUNDER & DIRECTOR
août 2025 - Aujourd'hui (10 mois)
Paris, France
Mission: Helping SMEs and scale-ups operationalize AI for measurable performance gains.
• • Designed and deployed AI systems for CRM, ERP, HR, and finance automation for 3 scale-ups, achieving >90% user-adoption rates.
• • Directed hybrid agile projects (6×2-week sprints) via Notion, Slack, and Asana, delivering on-time and within budget.
• • Built AI agent frameworks for prompt orchestration, cost optimisation, and GDPR-compliant deployment.
• • Produced ROI dashboards in Power BI / Gamma tracking LTV, CAC, and payback periods for client reporting.
• • Negotiated partnership with major imagery supplier; secured €10K OVH hosting credit for AI agent platform.
• • Certified ISO 42001 AIMs practitioner — ensures EU AI Act compliance for all client deployments.
• •Created and executed successful GTM for three high value client projects.
Business development Administrative and Financial Manager Stratégie Go-to-Market (GTM) artificial intelligence Gestion de projet agile
Direct Distribution
CO-FOUNDER & COMMERCIAL / MARKETING DIRECTOR
IMPORT & EXPORT
octobre 2006 - mai 2024 (17 ans et 7 mois)
Paris, France
| FMCG / Beer, Wine & Snack Distribution and creation.
• • Owned full P&L, logistics, HR, and finance across 3 warehouses and 8 major cities, scaling from €45K seed capital to €30M cumulative turnover.
• • Launched 40+ brands in France from zero to localizing assortment, compliance, packaging, and last mile delivery for each market entry.
• • Developed and executed go-to-market playbook from 6 countries, adapting to local regulatory, customs, excise, and consumer requirements in France.
• • Negotiated national supply contracts with Carrefour, Intermarcé, Leclerc and 700+ on-trade clients, managing pricing, margin strategy, and sell-through performance.
• • Implemented ML-based inventory forecasting reducing costs 15% and stockouts 8% — improving payback period on stock investment.
• • Built proprietary CRM + Shopify-integrated ordering system serving 800+ B2B clients, improving cashflow visibility and enabling data-driven customer retention.
• • Led post-2020 digital transformation — integrating Power BI dashboards, automated financial reporting, and eCommerce ordering workflows.
• • Designed and managed Brexit-compliant logistics and customs framework, enabling uninterrupted cross-border operations post-2020.
Gestion de la relation client Développement de business plan Supply chain management Sales funnel Strategic planning
Adhesion Group
WINE EXPORT BUSINESS DEVELOPER —
juillet 2005 - septembre 2006 (1 an et 2 mois)
Paris, France
| ≈€25M turnover | International Trade & Events
• • Delivered export go-to-market strategies for boutique wineries across EU, US & Asia, including assortment selection and market localisation.
• • Organised international B2B events linking producers and importers; managed cross-border logistics and compliance frameworks for 25+ clients.