Description

For the last 14+ years, I worked as a project manager/scrum master/senior digital marketing manager, client-side and for media, creative and global digital agencies across Australia and France.

Industries: government, banking, retail, healthcare, luxury, automotive, insurance, FMCG, education, beauty, tourism, food, logistics, energy...

Clients: Mercedes-Benz, Mars, Victorian Government, National Australia Bank, Airbnb, General Mills, Transport Accident Commission, BMW, Nissan, TAL, Australia Post, Simplot, Make a wish, Life-Space, CPA, Victoria University, Western Star, Great Lengths, M6, TF1, Kraft foods, Mondelez, ENI, Tetra Pak, Microsoft, Hewlett-Packard, The Coca-Cola company, 7-Eleven, VicSuper, Kogan, Satterley, Box Hill Institute, Energy Australia, Specsavers …

Project Management tools: JIRA, Confluence, Merlin, MS Project, Trello, Basecamp, dotProject, Smartsheet, Airtable

CMS: Sitecore, Adobe Experience Manager, Drupal, Wordpress Headless CMS: Contentful, DatoCMS, Contentstack, Episerver

CRM: Salesforce, Silverpop, Mailchimp, Campaign Monitor

Langues

Français
Bilingue ou natif
Anglais
Bilingue ou natif
Espagnol
Capacité professionnelle limitée
Portugais
Notions

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 15 km)

GXO
Global Senior Digital Marketing Manager
LOGISTIQUE & SUPPLY CHAIN
août 2021 - janvier 2024 (2 ans et 5 mois)
Neuilly-sur-Seine, France
Spin-off from XPO Logistics
- Development of global digital marketing strategy
- Management of all global and local email marketing campaigns and reporting
- Creation of engaging content that helps shape our brand strategy (report, whitepaper, infographic, factsheet, video, case study, landing pages, blog)
- Management of global social media campaigns and performance of our different marketing channels
- Leverage data and analytics to uncover insights to inform strat, content, campaign creation and optimization
- SEO/SEM
- Measurement and management of ROI and KPIs
- Creation of processes and best practices documentation
XPO Logistics
Senior Digital Marketing Manager - Europe
LOGISTIQUE & SUPPLY CHAIN
janvier 2021 - juillet 2021 (7 mois)
Neuilly-sur-Seine, France
- Development of European digital marketing strategy
- Management of all European and local email marketing campaigns and reporting
- Creation of engaging content that helps shape our brand strategy (report, whitepaper, infographic, factsheet, video, case study, landing pages, blog)
- Management of European social media campaigns and performance of our different marketing channels
- Leverage data and analytics to uncover insights to inform strat, content, campaign creation and optimization
- SEO/SEM
- Measurement and management of ROI and KPIs
- Creation of processes and best practices documentation
AKQA (WPP Group)
Senior Producer/ Project Manager
juillet 2019 - mars 2020 (8 mois)
Melbourne, Victoria, Australia
- Global website strategy development for an international organisation (150 countries, 160,000 members) - Creation and Delivery of the new Nissan website for Australia & New-Zealand (AEM CMS)