Daniela Marseglia, Global Consumer Insight Senior Manager

Langues

Italien
Bilingue ou natif
Anglais
Capacité professionnelle complète
Allemand
Capacité professionnelle limitée

Préférences en matière de lieu de travail

Accepte de travailler sur site

Basel (jusqu’à 50 km)

DSM–Firmenich,
Global Consumer Insight Senior Manager
mai 2021 - mars 2025 (3 ans et 10 mois)
4303 Kaiseraugst, Switzerland
• Led global consumer insight, concept testing, and innovation programs across Healthcare and Nutrition categories
• Managed customer satisfaction and NPS initiatives across multiple international markets
• Delivered market intelligence and competitive analysis using IQVIA, Euromonitor, Mintel, Nicholas Hall and retail data sources.
• Partnered with R&D, Marketing and Commercial teams to support innovation & portfolio strategy
Kellogg's,
Regional Insight and Research Manager
juillet 2016 - février 2019 (2 ans et 7 mois)
Milan, Metropolitan City of Milan, Italy
• Partnered with brand and commercial teams to identify growth opportunities across Southern Europe
• Guided innovation, portfolio management, communication and category decisions through consumer understanding and market analysis
• Connected multiple data sources into clear business recommendations
Kiko Milano,
Global Consumer Insight Manager
février 2015 - juin 2016 (1 an et 4 mois)
Milan, Metropolitan City of Milan, Italy
• Built consumer understanding capabilities to support international expansion and category development in the beauty sector
• Strengthened digital and shopper understanding through online behaviour, customer experience and competitive intelligence programs
• Provided strategic guidance on brand positioning, trends, and consumer needs

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Career Break
2021
Career Break
MBA
Luiss Business School
MBA

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