À propos de Denisa
Highly motivated business professional with 10+ years of experience in international companies. Proven track record owning budgets, building omnichannel strategies across various platforms, and translating performance data into actionable intel. Hands-on experience in business strategy, marketing management, data analytics, project management and stakeholder communication across global markets. Skilled at aligning functional teams around shared growth objectives.
Tireless enthusiast with a twist of spirit.
Anglais
Bilingue ou natif
Italien
Bilingue ou natif
Allemand
Notions
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- BUCHERER AGGlobal Business Analysis ManagerLUXEdécembre 2023 - Aujourd'hui (2 ans et 6 mois)Lucerne, SwitzerlandOwn & lead omnichannel monthly/quarterly business reviews, highlight risks/opportunities, and drive leadership decisions pricing, purchasing and investment prioritiesProject lead of the planning tool global integration, coordinating external partner with internal stakeholders on definition, implementation and adoptionPartner with Marketing, BI, Sales, Finance and the business leads on KPI definitions and metrics within omnichannel transformation; validate business logic and ensure adoption across functionsPartner with leadership to integrate commercial, financial, and operational insights into executive recommendations and decisions.
- GUCCI (Kering Group)Senior Global Media Business AnalystLUXEjanvier 2022 - janvier 2023 (1 an)Milan, MI, ItalyOptimized multi-million-dollar digital ad budgets monthly. Guided senior leaders on data-driven allocation and rebalancing.Co-led the MMM internalization by defining business requirements and ensuring usability and adoption for decision-making and tech teamsLed cross-functional analysis focusing on topics such as integrated media + sales + business performance; translated findings into actions for agencies and internal stakeholdersCoordinated stakeholder alignment across 6+ media partners and internal teams to deliver consistent measurement and market research
- PVH CORP.Senior E-commerce Planner &AnalystMODE & COSMÉTIQUESjanvier 2020 - janvier 2022 (2 ans)Mailand, ItalieBuilt regional e-commerce performance strategy across +10 marketplace ecosystems (Amazon/Yoox & more): unified partner KPIs providing integrated analysis for leadership decision-making through data integration in ERPStrengthened B2B partner management with 10+ wholesale players through performance reviews, insights sharing, joint planning and marketing activitiesOversaw e-com analytics by managing presentations for C-level executives, driving data-led decision making across the region, converting complex datasets into clear priorities and commercial recommendationsData tours & townhalls to partners across Southern Europe region
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Formations
- StatisticsUniversità degli Studi di Milano-Bicocca2014Statistics
- Digital Business StrategyIl Sole 24 ORE2020Digital Business Strategy