Dominika U.

- Marketing strategy

- Business Development

- Creation of 360° plans for each product launch

- Assortment selection

- In charge of Sephora, Retail, Digital and Pro Business

- Develop a full 360° storytelling marketing strategy to promote various commercial activities : Parti Pris animations, New brand launches, Key commercial periods (Xmas included)

- Define an offer selection for each animation

- Lead internal briefs, coordinate and challenge other departments (digital, media, crm, training, merchandising, studio etc.) in order to push forward new innovative and performing tools for various operations

- Conceptualize annual animation plans for 16 international markets and accompany them in retail marketing activations according to HQ strategies and animations KPIs

- Analyze quantitative and qualitative results to continuously improve the customer journey