À propos de Ekaterina
My expertise spans strategic creative direction, project management for complex productions, talent relations, brand integration, and the ability to transform constraints into opportunities through innovative problem-solving.
Services I Offer:
- Creative Concept Development
- Content Creation & Management
- Social Media & Influencer Engagement
- Branding & Visual Communication
Some adventures from my professional path:
- Crafting corporate integrations for brands that merge business objectives with cultural narratives, including:
- Executed a premium wine content series on a limited budget, involving 12 celebrities and an award-winning production team, delivering high-quality videos that gained organic traction without ad spend.
- Led integration of banking products into a popular TV show, creating authentic connections with older audiences through celebrity ambassadors, documentary-style content featuring stars' parents, and developing a dedicated news portal with financial tools for retirees.
- Built BZEN e-bikes' brand presence in competitive European markets through targeted social media strategies and influential partnerships, securing coverage in prestigious publications like Elle Belgium, AD Belgium, and FOCUS E-bike Germany
- Developing and implementing the global communication strategy and brand positioning for Sensory Odyssey, immersive experience
- Leading the visual rebranding of Slava Snow Show while having previously created their comprehensive digital platform for international producers
- Founded and directed creative agency "Limonero y Granado" for 16+ years, conceptualising distinctive marketing and communication solutions, managing client relationships, and delivering projects that balance creative excellence with efficiency.
I am passionate about complicated, innovative, creative, and socially impactful assignments.
Russe
Bilingue ou natif
Anglais
Capacité professionnelle complète
Français
Capacité professionnelle limitée
Accepte de travailler sur site
Paris (jusqu’à 10 km)
Expériences
- The Centre for the Arts and Global LeadershipMarketing Communications ConsultantEDUCATION & E-LEARNINGaoût 2022 - avril 2023 (8 mois)France- Develop marketing strategies and plans that align with the client's business objectives- Conduct market research and analysis to identify opportunities and challenges- Analyse market research to gather insights and inform marketing decisions- Create marketing materials, such as advertising campaigns and social media content- Advise on branding, social media messaging, website communication, influencer marketing strategy and positioning to reach target audiences effectively- Monitor and measure the effectiveness of marketing campaigns and make recommendations for improvement- Guide digital marketing strategies- Collaborate with other departments, such as sales and product development, to ensure a cohesive marketing approach
- Limonero y GranadoOwner and Creative directorPRESSE & MÉDIASseptembre 2008 - Aujourd'hui (17 ans et 9 mois)Moscow, RussiaLimonero y Granado - creative and communication agency- Develop and implement the agency's overall business strategy and direction- Conceptualize and develop creative solutions that effectively communicate the values, products, and services to its target audience- Manage the agency's financial performance, including budgeting, forecasting, and revenue growth- Oversee the development and execution of marketing and branding initiatives for the agency and its clients- Monitor and evaluate the agency's performance against established goals and metrics- Serve as the liaison between clients and the agency's creative team- Develop project timelines, budgets, and production schedules- Manage the creative team's workflow and ensure that all deadlines are met- Facilitate brainstorming sessions and provide creative input to the team- Identify and address any issues or challenges that arise during the production process
- Bunch of QuestionsOwner and Editor-in-Chiefmars 2010 - Aujourd'hui (16 ans et 3 mois)- Established and maintained the editorial framework for the magazine- Scouted emerging personalities for exclusive interviews to fuel content growth- Build and maintain relationships with influencers to grow engagement rate and increase the visibility of the magazine- Supervised a team of editors and content creators, editing all content created before publication- Orchestrated special features to increase online traffic and reader engagement- Empowered data-driven decisions based on audience and financial analytics
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Formations
- Master's degree, French Language and LiteratureMoscow State University2006Master's degree, French Language and Literature
- Public Relations, Advertising, and Applied CommunicationNetology2023Public Relations, Advertising, and Applied Communication