À propos de Eliott
12 years of experience in marketing within high-growth companies, here are my favorite topics and expertise:
Growth & Acquisition:
► B2B Lead Generation
► Demand Generation
► Growth
► Inbound
► Outbound
► Partnerships
► Product Growth
► Sales / Marketing alignment
Brand & Communication
► Branding
► Communication
► Events
► Press Relations
Product Marketing:
► Community
► Go to market
► Sales enablement
Management:
► Corporate culture
► P&L
► Team building
Innovation
► Change Management to boost productivity
► No-Code mindset
► Generative AI w/ LLM and OpenAI GPT, MidJourney, Gemini, Claude Anthropic, Mistral AI, Llama
After interacting with dozens of entrepreneurs and startup teams at The Family and learning to code at Le Wagon, I am now part of the Skello team! 💙
Skello is one of the fastest growing SaaS B2B scale ups in Europe in HRTech, part of the French Tech 120: 50%+ YoY growth, 400 employees.
On a daily basis I structure and lead our Marketing team, from 0 people in 2018 to 10+ in 2025, and I am part of Skello's executive committee. This involves strategic planning, budget management, team development, and collaborating with other departments to drive company growth. As a member of the executive team, I participate in key decision-making processes and help shape the company's overall direction while ensuring our marketing initiatives align with business objectives.
Previously in charge of Growth & Demand Generation for 4 years at MyBestPro, a subsidiary of Vivendi Village and leader in intermediation between individuals and professionals in Europe.
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- On TrainTrainerEDUCATION & E-LEARNINGdécembre 2021 - Aujourd'hui (4 ans et 6 mois)Paris, FranceI train operational teams and exec teams from early startups to large companies on AI and Marketing strategy, auditing, recommendations and tracking to ensure that the strategy is successful!Clients trained:- B2B: SaaS, FinTech, Marketplace, Pharmaceutical- B2C: Entertainment, Insurance, investment, Retail distribution, Telecommunications, Global Luxury companies
- SkelloVP of MarketingEDITION DE LOGICIELSnovembre 2018 - Aujourd'hui (7 ans et 7 mois)Paris, FranceOn a daily basis I structure and lead our Marketing teamSkello is one of the fastest growing SaaS B2B scale ups in Europe in HRTech.I turn marketing into growth engines and brands people believe in! For over 12 years, I’ve been building and leading high-performing marketing teams in fast-moving environments.My approach is simple: focus on what drives real impact. From acquisition to brand, every lever I activate is designed to deliver measurable results, maximize ROI, and scale what works!Since 2018, I’ve been leading the marketing team at Skello, one of Europe’s fastest-growing B2B SaaS scale-ups in HRTech (50%+ YoY growth, 400 employees).I’ve grown the team from scratch to 15+ people and helped drive our strategy as part of the executive committee.And yes, we’ve proven that marketing can impact EBITDA by making every euro work harder, focusing on ROI, and scaling what works.As executive sponsor for automation & AI at Skello, I also act as our internal AI trainer.My mission: empower all teams to adopt AI, automation, and no-code tools in their daily work.I lead internal trainings on:- Prompting techniques for everyday productivity- Identifying high-impact use cases across teams- Building and scaling solutionsThe result? Some teams have seen up to +40% productivity gains thanks to AI-driven process improvements.
- MyBestProHead of GrowthE-COMMERCEjuin 2015 - octobre 2018 (3 ans et 5 mois)Paris, FranceMyBestPro is the leader in the connection between individuals and professionals and helps individuals to find a quality professional in the fields of coaching, legal, work, education and health.My different missions in the home improvement market:Habitatpresto is a marketplace that allows individuals with a construction or renovation project for their house/apartment to find advice and get free quotes from building professionals.The site offers the services of 20,000 craftsmen and processes more than 150,000 requests for quotes every year.► Management and optimization of the Marketing P&L in a ROI logic.► Development of lead generation levers: Affiliation, Chatbot, Display, Emailing, Facebook Ads, Growth Hacking, Inbound Marketing, Native Ads, Outbound, Partnerships, Retargeting (Criteo), SEO, SEA (AdWords, Bing, Bid Management, DSA, RLSA), SMO► Lead qualification process & Lead Nurturing: CRM, Marketing Automation► Product Owner: Project management in agile Scrum method► Test & learn optimization of lead generation paths and landing pages: Web analytics, AB tests, UX, Users Stories► Performance measurement and margin analysis: reporting to the codir and comex of MyBestPro Group (Vivendi Village)► Onboarding, training and coaching of marketing project managers, community managers, content managers and traffic managers
Recommandations
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Formations
- Coding Bootcamp FullStack DeveloperLe Wagon2018Attended Le Wagon Paris (Batch #146). 9-week intensive coding bootcamp learning HTML, CSS, Bootstrap, JavaScript, SQL, git, GitHub, Heroku, and Ruby on Rails. Designed, implemented, and shipped to production a clone of AirBnB and a rails prototype of Recll, a web app for content creators designed to help them to engage their fanbase on social media.
- Join LionThe Family2017Lion, c'est un programme de 8 semaines pour exceller dans une startup, dès le 1er jour. Lion est dédié aux employés de startup qui veulent parfaire leurs compétences ou aux salariés d'entreprises plus traditionnelles qui souhaitent s'adapter à cet environnement. Tous les aspects traités : Mindset, Money, Operations, Sales, Growth Hacking, Dev, Product.