Eloïse Mazeline M.

• Client relationship : > Build customer loyalty by creating an excellent relationship of quality with a 25 clients' portfolio. E-commerce: L'Occitane Group, TUI, Europcar, The Kooples, Best Western, Sisley, Atol les Opticiens, Maxi Toys, Clarins, Van Cleef & Arpels, Baume & Mercier, Degrenne, Relais & Châteaux... Leads gens: CNED, Châteauform, Lodgis, Believe... > 5 Sleeping clients reactivation. > +20K€ upsell for additional services.

• CRO Project management : > Help clients optimize their User Experience websites and optimize their conversion (engagement, transactions..). 1/ Needs analysis and KPIS 2/ Platform training and realization of the strategic roadmap 3/ Help on the development of ab test campaigns and customizations (in css and javascript (beginner level)) 4/ Analysis of results and iterations proposal

• Training management : > Management of 13 tool trainings (AB Tasty and personalization) for almost 100 clients.

• School interventions management: > Management of AB Tasty interventions in schools specialized in Digital in order to increase tool visibility. > 3 schools interventions : one at Institut Leonard de Vinci for 60 students Master 2 students specialized in Digital, one at ShowroomPrivée Foundation for 20 students in digital insertion, and two for SKEMA for 160 Master 2 students specialized in Digital.

• Marketing & side project : > Animation of 2 webinars with the theme: "How to optimize your site despite the covid?" > Competitive intelligence and UX benchmark for internal recommendations to other consultants.

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Objective : CRM support for subsidiaries for MUGLER and AZZARO brands:

• Develop online CRM tools (e-mailings) for subsidiaries:

- Realization of an e-mailing animation plan for 20 countries according to fragrances launches, business moments and market constraints

- Development of 30 e-mailing : brief to the digital agency with wordings and visuals and internal coordination with the creation and digital teams for global consistency

- Accompaniment on e-mailing integration for non-autonomous subsidiaires (realization of HTML integration briefs)

• International strategy CRM coordination and support to subsidiaries:

- Support for CRM recommandations (e-sampling, personalization, A/B Testing, targeting etc.)

- Creative and wording validation of local subsidiaries e-mailing and mailing creations for a global consistency

- Support subsidiaries for database imports, customer care (Saleforce) or loyalty program issues, creation of CRM unique code for fragrance packagings

• Customer meeting support and organization :

- Organization of the German consumer meeting in Paris for 10 people with € 2 500

- Support subsidiaries for customer meeting realization (advice for event organization, target selection, questions to ask etc.) Use of Adobe and Salesforce.