À propos de Emilie
Luxury Marketing Leader | Driving Global Growth Through Strategy, Partnerships & People
As a global marketing leader with over 15 years of experience shaping the brand storytelling and growth of iconic luxury and lifestyle brands, I bring a proven ability to craft 360° communication strategies that inspire, engage, and deliver measurable impact. From building Charlotte Tilbury’s global Travel Retail marketing strategy to driving Estée Lauder’s consumer marketing transformation across EMEA, I have led high-performing teams, orchestrated multi-market campaigns, and elevated brand equity through data-driven creativity and purpose-led storytelling.
Anglais
Bilingue ou natif
Espagnol
Capacité professionnelle limitée
Français
Bilingue ou natif
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- charlotte tilburyHead of Global Marketing, Travel RetailMODE & COSMÉTIQUESjanvier 2024 - Aujourd'hui (2 ans et 5 mois)London, UKMain achievements:- Delivered a successful strategy that doubled RS, closing 2024 at £54M (+56% vs LY). On track to reach £70M by EOY 2025 and to roll out 40 new strategic doors globally (x2 vs LY).- Defined distribution priorities: scaled and sustained EMEA and UK to reach 2/3 of total airport traffic (+17 doors). Expanded in Americas and Asia (+31 doors) leveraging existing partnership with Dufry Americas and starting with Shilla Singapore and Delhi Dutee Free.- Led the iconic TFWA week in Cannes 2024: 70+ meetings with the most influential people in the TR ecosystem leading to powerful deals for 2025.- Led a team of 13 people and reshaped it to have 5 direct reports, increasing team efficiency and empowerment.- Led the launch of the Fragrance category for the TR region, reaching 6% MOB year 1 (highest MOB out of all other regions).- Delivered quarterly Marcomms decks and yearly Strategy week for COMEX. Presented in front of 400 pers + in major annual sales meeting events.Always delivered TR best-in-class marketing activations to disrupt, win and scale, capitalizing on PAX data, seasonal trade moments, brand purpose & experiential.- Fostered disruptive collaborations and accelerated our partnership with the Formula 1 Academy.
- ESTEE LAUDER COMPANIESRegional Consumer Marketing Manager EMEAMODE & COSMÉTIQUESjanvier 2018 - janvier 2024 (6 ans)Paris, FranceMain Achievements:- Implemented 360 smart media strategies (Paid, Owned and Earned) to become the media & digital best-brand.- Accelerated social selling winning strategies while continuing to digitalize our POS, for consistent omnichannel journey.- Being consumer obsessed and data powered to ensure successful marketing campaigns and track results.- Transformed the business, adapt permanently to internal & external realities, while keeping top-of-mind that talent development is key.
- ESTEE LAUDER COMPANIESRegional Manager in Strategy and Business Development EMEAMODE & COSMÉTIQUESjanvier 2017 - janvier 2018 (1 an)Paris, FranceMain achievements:- Reported directly to the General Manager, Estée Lauder EMEA.- Assisted her directly on key strategic projects implemented across the EMEA region: VM & SD revamp (from conceptualization to implementation with key pan-European retailers), creation of an internal online platform, designed and put in place strong processes to improve our excess in inventory and collaterals, presentations to our Senior Management Team.- Retail-tainment expert: ensured marketing strategy was strongly infused at POS, to ensure seamless omnichannel consumer journey.
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Formations
- MASTERUniversity of Toulouse Business School2009I.A.E
- Bachelor DegreeMedical University of Toulouse2005Bachelor Degree