Emilie Rigault-Fourcadier

Translation, localization and transcreation from English into French for international beauty, fashion and lifestyle brands.

I help brands adapt their messaging to match French consumer expectations and improve conversion at key touchpoints.

Scope includes:

Product pages and e-commerce content

Website localization

UX writing and microcopy

Brand campaigns and editorial content

Work delivered in natural, publication-ready French, aligned with French market expectations.

Key areas of expertise:

English to French translation and transcreation for product, marketing and brand content

Copy adaptation to ensure a natural and credible tone in French

Localization of e-commerce websites and digital interfaces

Brand voice adaptation for consistency across all touchpoints

Selected work:

Beauty, skincare and fragrance content adapted for the French market

E-commerce content optimized for clarity, structure and conversion

UX microcopy adapted to improve usability and user confidence

Contribution to consistent French brand voice across digital channels

Managed a retail department within a major French distribution group, with a focus on customer behavior, in-store communication and commercial performance.

Developed a strong understanding of how French consumers make purchasing decisions, what drives trust, and how messaging influences buying behavior.

This experience now directly informs my work in localization, particularly in adapting content to align with French expectations and improve conversion.