Emma M.

Brands: Burberry Fragrance & Hugo Boss Fragrance

- Develop and implement training tools and events to enhance retail education for luxury fragrance brands.

- Design engaging brand storytelling and educational experiences to empower beauty advisors.

- Manage global training projects, ensuring consistency and excellence across markets.

- Collaborate with cross-functional teams to align education strategies with brand goals.

- Organize and execute high-impact training events to drive retail excellence and consumer engagement.

- Monitor and assess training effectiveness, leveraging insights to optimize future initiatives.

- Updated and refined educational materials, such as the Global Brand Book, to ensure they aligned with current branding and marketing strategies.

- Developed branded training tools for Burberry and Hugo Boss Fragrances, contributing to successful global product launches and brand growth. Collaborated with internal teams and external agencies to create innovative digital learning programs for Beauty Advisors, enhancing brand communication and storytelling.

- Coordinated global training events, including virtual tutorials, to maintain brand consistency and support product development efforts.

- Created training content for the internal app to educate Beauty Advisors on product knowledge, emphasizing consistent brand messaging and storytelling techniques.

- Fostered strategic relationships with business units, acting as a liaison between corporate headquarters and 508 stores nationwide. Guided cross functional teams, shaping priorities and strategies to enhance store program execution and management

- Provided comprehensive support to business units, ensuring efficient management of capacity, resources, and planning. Facilitated the delivery of 'Retail Ready' programs to all 508 stores, emphasizing effective cross-functional collaboration and retail engagement Offered valuable recommendations to enhance existing programs, communications, and related processes. Played a pivotal role in developing store execution strategies, focusing on adoption and alignment with corporate objectives

- Collaborated closely with business partners, offering insights to mitigate store capacity issues. Ensured seamless alignment of field teams, enabling more effective support to stores by creating communication strategies