À propos de Erica
I’m a curious problem solver and an entrepreneur passionate about the digital, fashion and the sharing economy. My entrepreneurial and e-commerce experience mixed with my past as an athlete gives me a mix of tools and capabilities to help you with business development, start up consulting and creative problem solving.
As an result from these experiences I have developed the following capabilities:
- Start up: consulting, creation, network
- Business Model: consulting, challenging,
- Business Plan, creation, consulting, best-practices, guidance, challenging and improvement
- Business Development in a dynamic and digital environment
- Creative Problem Solving
- Social Media strategy
- Competitive intelligence, benchmark and influence
- Strategic positionnement: analyzing, improving, implementing
Anglais
Bilingue ou natif
Suédois
Bilingue ou natif
Finnois
Bilingue ou natif
Français
Bilingue ou natif
Accepte de travailler sur site
Paris 5e Arrondissement (jusqu’à 50 km)
Expériences
- ClothèqueCEO & Co-founderMODE & COSMÉTIQUESoctobre 2017 - Aujourd'hui (8 ans et 8 mois)Paris, FranceClothèque is a start-up revolutionizing how we consumer fashion in a more sustainable way. Clothèque offers fashion for rent via monthly subscriptions and one-time rentals with a focus on Nordic design.I've been a part of creating a new concept from the validation of the idea to redaction of the business plan until implementation, negotiations of partnerships, prospecting clients, creating commercial strategies and successfully launching the business.
- Sarenza SaOn-site marketing & CRM executiveE-COMMERCEaoût 2016 - septembre 2017 (1 an et 1 mois)Paris, FranceLaunching of the site Sarenza.fi• Part of the team launching the Finnish website in 2016• Giving strategic advice on the localization based on cultural knowledge and research of the Finnishmarket• Developing & implementing strategies for localization of the content, CRM, social media and diversedifferent projectsWeb content management:• Responsible for all visual and editorial content on the website.• Creation of regular promotional campaigns.• Analyzing and reporting the site’s KPIs.• URL creation and optimizing based on SEO best practises.• Analyzing of consumer experience & behavior• Responsible for testing and implementing site-improvements and content optimizing.E-mail marketing & CRM:• Weekly newsletters customized for the Finnish market.• Segmentation & A/B-testing• Optimizing loyalty emails as well as transactional emails.• Analyzing and reporting the e-mail’s KPIs.• Adobe Campaign
- KrepperiCEO & Co-founderRESTAURATIONjuillet 2014 - août 2015 (1 an et 2 mois)Vaasa, FinlandeCo-founded and operated a seasonal summer café food truck selling filled crêpes and coffee. Responsible for business development, budgeting, marketing, customer relationships, day-to-day operation of the business (creation of our menus, preparing and making our items, inventory, customer service, transportation of the truck etc.
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Formations
- MSc in International Strategy and InfluenceSkema Business School, Paris, France2016Relevant courses: Consulting Projects, Strategic Consulting, Advanced Strategy, Strategic Management of Innovation, Knowledge Management, Competitive Intelligence, Multicultural Management, Sociology of Organizations, Digital Business and Innovation Consulting mission for L'Oréal Research and Innovation Department, as a part of the MSC International Strategy & Influence. The main objective for the mission was to identify strategies and the interconnectivity of network influence in the cosmetic and beauty industry in order to provide strategic recommendations. Secondary objectives was to detect new trends that may create opportunities or threats for L'Oréal.
- Bachelor of Business Administration (B.B.A.) International Business and Business ManagementBowling Green State University, Bowling Green, OH, USA2015