Fanny L.

• Advising Dior on the definition and deployment of global clienteling, CRM and client data programs, across digital and in-store client-facing ecosystems and enabling business tools.

• Translating strategic business and client objectives into large-scale initiatives, from ideation to delivery.

• Leading from C-Level and stakeholders to cross-functional and global teams. Operating in complex multicultural and multi-market environments, aligning operating models, governance and roadmaps.

• Driving transversal change management at global level to embed scalable clienteling practices and elevate client experience across touchpoints.

• Contributing to strategic decision-making around client data capture, targeting, activation and engagement, with a strong focus on business impact and scalability.

• Led the product roadmap of four global luxury e-commerce platforms (Alexander McQueen, Saint Laurent, Balenciaga, Bottega Veneta).

• Drove stakeholder-led initiatives across build, run, redesign, consulting and change phases.

• Led and coordinated a multidisciplinary product team (9 people) including UX/UI, Product, Data, SEO and Performance.

• Acted as a bridge between business, brand, tech and product teams to deliver scalable and high-quality digital experiences.

• Acted as first and sole Product Owner for the launch of a premium fashion brand and its e-commerce platform across 14 countries.

• Led early-stage discovery and product strategy, defining the brand’s digital vision, customer experience principles and omnichannel journey.

• Designed end-to-end client journeys and operating processes, bridging branding, finance, order management, supply chain, client activation and digital teams.

• Oversaw roadmap execution and third-party integrations, ensuring brand consistency, operational scalability and omnichannel alignment.