Farah Boudjemia

Responsible for the global communications function including reputation management and public affairs, external communications, internal communications, media relations, executive visibility, influencer relations, editorial content and social media engagement strategy Manage content development (storytelling, writing, scripting, videos, Q&A, fact sheets, content packages, quotes, etc) and all media relations (targeting, outreach, editorial calendars, relationship building)

Drive and execute European communications strategy and plan in alignment with TS global objectives, including developing pitches and stories, leading product launches, creating campaigns, and executing across multiple channels Manage the relationship with PR agencies in France, Germany, UK, and Netherlands. Create original content, including press releases and press kit, bylined articles, blogs, and other digital content in alignment with product marketing, customer marketing, field marketing, and copy edit others’ content as needed-Develop and maintain reporting metrics that demonstrate the impact of the communications program

Managed and promoted Reed Midem shows in the press, cultivate and manage reporter relationships internationally. Secure favorable top-tier media coverage in outlets Worked across the entire portfolio of MIPIM & MAPIC events including MAPIC Italy, RREM China (Retail Real Estate Market China), MIPIM Asia, and MIPIM UK. On-site, look after all international press attending (more than 450 journalists for MIPIM for example). Also liaise with bloggers, organize interviews and communicate actively on social media. Coordinate US, Hong Kong and UK press agencies to create and drive content to their respective markets and develop tailor-made pitches to the press. Organize and co-ordinate press conferences, press events and roadshows. Drafting of documents: press releases, press tools and infographics. Drafting interviews also if required. Analysis of press actions: provided indicators and evaluated press coverage/reviews after each show. Understand conference scope and accordingly develop event agenda. Conference management: Identified and recruited potential speakers for conferences in real estate. Develop event promotional communications materials and organized campaigns to promote events. Research and generate future conference topics based on industry trends. Identify marketing partners to promote events and reach targeted audiences.