À propos de Filipa
I help brands increase their visibility in the age of AI, not just on Google, but in AI-powered engines like ChatGPT, Google AI Overview and Perplexity.
My mission: make sure your company is cited, referenced and recommended where your users now search for answers.
With a background in SEO and GEO (Generative Engine Optimization), I build actionable strategies that connect content, structure and authority to boost visibility, traffic and trust.
Whether you’re a B2B SaaS company looking to expand your presence in AI search, or a local business wanting to strengthen your digital footprint, I tailor each audit and strategy to your maturity level, from foundational SEO setup to advanced GEO optimization.
I combine analytical precision with a deep sense of collaboration. Driven by curiosity, adaptability, and results, I aim to make complex digital strategies simple, concrete, and impactful.
What I can help you with:
- GEO & SEO audits (visibility across ChatGPT, Google AI Overview, Perplexity, etc)
- Content strategy and “answer-ready” optimization
- Entity and knowledge graph optimization (Wikipedia, Wikidata, structured data)
- Authority and E-E-A-T signals (media, backlinks, trust indicators)
- Technical SEO & AI crawlability
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Portugais
Bilingue ou natif
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- DidomiSenior Digital Marketing Managerfévrier 2021 - Aujourd'hui (5 ans et 4 mois)Paris, France
- Manage digital projects focused on lead acquisition and enhancing the customer journey across multiple digital channels.
- Lead the transition from HubSpot CMS to Webflow, ensuring seamless migration of content and optimizing the new platform for performance and usability.
- Help develop and execute strategies for SEO (Search Engine Optimization) and SEA (Search Engine Advertising) to boost organic traffic and paid search performance.
- Conduct competition analysis to identify market trends, benchmark competitors and inform strategic decisions that drive growth and optimize performance.
- Optimize website conversion rates through data-driven analysis, A/B testing and implementation of CRO (Conversion Rate Optimization) techniques to improve user experience and maximize lead generation.
- Apply project management best practices to oversee timelines, allocate resources and ensure project delivery on time and within budget.
- Collaborate with cross-functional teams, including product, sales, design, content and development, to ensure alignment with business goals and marketing initiatives.
- FreelancerDigital Marketingjanvier 2017 - Aujourd'hui (9 ans et 5 mois)
- Build and optimize SEO strategies to improve organic visibility and lead generation.
- Conduct full SEO audits (technical, semantic, on-site, off-site) with actionable roadmaps.
- Drive GEO (Generative Engine Optimization) initiatives to increase brand citations in AI search (ChatGPT, Google AI Overview, Perplexity).
- Strengthen brand authority through E-E-A-T, backlinks, and partnerships.
- Develop content strategies aligned with search intent and business goals.
- Optimize website architecture, UX, and conversion funnels (CRO).
- Webflow expert - Manage end-to-end digital projects (CMS migration, website redesign, analytics setup).
- Implement structured data and schema to enhance search presence and rich results.
- Perform competitor benchmarking and keyword opportunity mapping.
- Track KPIs and continuously improve visibility, traffic quality, and conversions.
- CocolabsCommunication and Digital Marketing ManagerAGENCE & SSIIjanvier 2020 - avril 2020 (3 mois)Paris, France
- Develop the communication strategy with a focus on internationalization, overseeing community management, content creation and the continuous monitoring of communication operations.
- Manage PR and marketing actions to align with the company’s growth objectives.
- Develop expertise in the Google stack, maintaining and advancing automated communication and marketing actions.
- Handle traffic management, media purchases, budget tracking and report writing to ensure optimal campaign performance.
- Lead project management initiatives and organize events to boost brand awareness and engagement.
Recommandations
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Formations
- Communication, organization and leadershipCatholic University of Portugal2019
Certifications
- Webflow 101Webflow2024
- Google Ads Search CertificationGoogle2024