Florian Dos Santos

French and English Communication | Translation EN <--> FR | Creation of web and editorial strategies • What? My expertise in various sectors has led me to lead different projects as a freelancer. More specifically: articles, press communications, SEO optimized content, marketing content, whitepapers and business cases, corporate and internal communications and the creation of editorial/web strategies. • For who? Companies such as Sony Computer Entertainment (PlayStation), Manfrotto, Renault Sport Racing, Fendi, Liu Jo, KIKO, etc. Ask for my portfolio.

• As a Lead Generator my tasks were to reach out to blue chips companies, engage with their marketing teams and finding out the challenges they were facing to sell products online. • As a Business Developer, my primary objective was to secure new contracts with the blue chips companies approached, and extend the scope of our existing contracts. In charge of the French territory, I was the Account Manager of companies like LG, Philips, Microsoft, etc. • With its startup approach, Stars and Stories gave me the opportunity to put in practice my marketing and SEO experience in order to conceive a new marketing approach, synced with a strong SEO focus on our website. * Stars and Stories is a rapidly growing international marketing agency, specialized in activating your super fans to write authentic, online reviews about your products. We work side by side with consumers and brands to create a fair and transparent marketplace. We believe that honest and authentic reviews not only equip consumers to make better choices but also helps brands, like JBL, LG, Samsung, Microsoft, Sony, Harman... to improve their product and increase their turnover.

• Creation of an editorial line for the PlayStation Blog: localisation of content for the French audience (use of a persona to create a better engagement), curation of news in line with the marketing strategy, interviews of video game creators and promotion of Sony’s products • In just a few months with a strong editorial line combined with my marketing experience, I helped the Blog audience grows +100% (in U.V.) compared to the previous year, while at the same time securing it and generating revenues via our online store (+300% revenues) • Marketing advisor: I helped the other European channels to promote effectively our products in their countries depending of the local culture and events • Partnerships with game producers and manufacturers to promote new video games and related products (headsets, sound system, controllers…) • Animation of the PlayStation Twitch channel to showcase new features and promoting events