Franck Marinier

Head of Business Development of DIY channel Retail, Online and digital Markets expertise supplying products, merchandising services and IT solutions to prestigious and global customers (Smartwares brand and private label) : Adeo (Leroy Merlin, Weldom, AKI, Bricomart), Kingfisher (Castorama, Brico Dépôt, Screwfix, B&Q) Arena (Les Mousquetaires, Bricomarché, Hageubo) Groupe Mr Bricolage (Mr Bricolage, Briconautes...) Responsable of the international contract conditions negociation, Manage with a large range of products in multi categories : security, smart home, home automation, lighting, outdoor living and sda, Work closely with product manager to source the right products in the market, Development of a specific sales strategy for each of the accounts, Establishment and management of a sales budget (control of margins and optimization of the profitability of contracts won), Market and Competitive Analysis (competitive intelligence, benchmark), Monitoring of framework agreements and deployment of agreements involving sales teams and subsidiaries in international organization, Coordination between the various stakeholders (sourcing from china, quality, technical, marketing, legal, supply chain, operations, finance, sales force, etc.), Directly involved in the key IT strategy for Smarthome inter compatibility offer, Consistency of commercial actions, new proposals for sales (assortment, seasonal and promotional) and deployment of agreements; guaranteeing to achieve the budget, Frequent travels in NL (Headquarter) and in China with key customers to develop business (visit factories, commercial meetings, ..), Representative role to the international key fairs (IFA at Berlin ; Electronic at Hong-Kong ; ..).

Responsible for the commercial development of the Smartwares's brands to the major e-commerce pure players : Amazon, CDiscount, Mano Mano, Brico privé, Showroomprivé, Vente privée, .. Defining conditions and contract it, Developing trust and confidence from customers through high level of pro activity and efficiency, Optimizing listing of products, Multiplying promotional actions, Following up on KPIs TO identify products succeeding and necessary adjustments, Managing with internal skills and third parties the Multimedia content optimization, Internal influencer for an European harmonization of online channel management : price & lifecycle, and for SAAS tools (emailing, pricing, market places, ..),

Develop From scratch the commercialization of the web & e-commerce agency in a new area (south of France). Direct local prospection offering consultative approach to develop and support the online sales activity of retailers and pure players recommending a SAAS ERP E-Commerce (proprietary solution) and organizational solutions to implement. Integrate all the constraints of the sector of activity of the client to propose solutions strategically viable, economically realistic and technically adaptable taking into account the internal organizational constraints. Negociate and sign contract with agreements on solution and services including fee, rent and timing. Provide project management assistance being the interface between the company and some service provider chosen to execute the solution. Maintain close relations with the management, the IT department and the client and his communication and marketing departments. Follow up the forecast and focus on sales to achieve budget defined.