À propos de Gabrielle
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Capacité professionnelle complète
Portugais
Capacité professionnelle limitée
Expériences
- Spine FootwearMarketing ManagerMODE & COSMÉTIQUESmai 2023 - Aujourd'hui (3 ans et 1 mois)Marketing Manager at Spine Footwear▪ Orchestrated integrated marketing strategies, spearheading innovative, targeted advertising campaigns for the brand launch and e-commerce operations on Big Commerce.▪ Directed the daily management, optimisation, and analytical assessment of all performance marketing initiatives across paid search, paid social.▪ Translated overarching marketing goals into clear, actionable objectives and performance benchmarks.▪ Delivered comprehensive reports on campaign performance to the marketing team and key stakeholders, ensuring transparent communication and strategic alignment.▪ Collaborated closely with the creative team to maintain consistency in messaging and visual presentations across all marketing channels.
- We Accelerate GrowthPerformance Marketing ManagerAGENCE & SSIIjanvier 2022 - mai 2023 (1 an et 5 mois)Lisbon, PortugalPerformance Marketing Manager, managing a client portofolio▪ Responsible for the day-to-day management, optimization and analysis of all performance marketing campaigns in the areas of paid search, paid social, display.▪ Translate overall marketing objectives into clear results and targets.▪ Manage budgets on a day-to-day basis to ensure targets are met.▪ Report and present performance to the performance marketing team and the wider business.▪ Work closely with the design team to ensure consistent messaging and creatives.▪ Work closely with third parties (Google, Facebook) to ensure accounts are maintaining best practices and leveraging the latest technologies.▪ Keep abreast of the latest developments in PPC and paid social media (e.g. trends, news), assess their potential impact and implement changes to leverage any opportunities and/or mitigate any risks.
- ArtefactSEA Consultantseptembre 2020 - janvier 2022 (1 an et 4 mois)Lisbon, PortugalSEA consultant / Management of client portfolio in the travel industry▪ Definition of SEA strategies based on pre-identified client objectives.▪ Optimising and monitoring campaign performance within quality, budget and deadlines to ensure targets are met.▪ Preparation of weekly and monthly reports by analysing and interpreting relevant campaign metrics and suggesting potential improvements to the client.▪ Customer relationship management. Campaign Management tools:▪ Google Ads.▪ Microsoft Ads. Bidding tool:▪ Kenshoo.
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Formations
- Master Grande EcoleMontpellier Business School2019Master Grande Ecole
- Master 1 en Université partenaire étrangèreUniversidad de Las Américas (CL)2017Master 1 en Université partenaire étrangère