Description

5 years experience in digital marketing/omnichannel with solid luxury retail experience. Good understanding of the luxury industry/customers. A positive team player, proactive, intellectually curious and performance driven.

Langues

Chinois
Bilingue ou natif
Anglais
Bilingue ou natif
Français
Capacité professionnelle complète

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

LVMH
Business Analyst
LUXE
décembre 2020 - Aujourd'hui (5 ans et 6 mois)
Paris, France
Attached to the Insights Team: mission is to support Maisons in their e-Business, Omnichannel and Customer Experience acceleration.
• Key project focusing on Best-in-Class/Competitors/Maisons' e-Commerce features/services in main markets across various divisions.
• Business reporting and ad-hoc analysis to C-level, COMEX or other stakeholders
• Provide KPI's and snapshot's of LVMH's cross-division e-Business performances, consolidating with Maisons', industry and/or competitor insights
• NPS (Net Promoter Score) Dashboard: translate analysis across different touch points into actionable insights that influence decision making and business optimizations to further elevate Customers Experience
Shopinvest
E-commerce Analyst
E-COMMERCE
mai 2017 - juillet 2019 (2 ans et 2 mois)
Paris, France
Provided routine analysis for marketplace and onsite performance for 10 websites
(roughly 65 000 SKUs)
• Campaign monitoring and optimisation SEO, SEM - tracking performance (KPIs - ROI, COS) on different online traffic channels
• Built and updated ad-hoc analysis & dashboards regularly
• Followed up on operations/collaborations’ performances
• Data Visualisation: focused on the essentials and facilitated decision-making
• Provided support on marketing activities: Newsletter planning & sent, e-merchandising etc.
Balenciaga, Saint Laurent Paris
Client Advisor
LUXE
août 2014 - décembre 2016 (2 ans et 4 mois)
Paris, France