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Malt Strategy
Ressources
Malt Strategy
Ressources
Gauzan BustamiGB

Gauzan Bustami

CRM Manager

650 €/jour
Paris, FR
3-7 ans
Campaign Management
CRM Strategy
Marketing Automation
Customer Insight
SFMC

Délai de réponse moyen : 2h

À propos de Gauzan

CRM and Data Activation Expert with experience across luxury, retail, and technology brands. Combines strategic expertise and data intelligence to deliver client-centric CRM initiatives that enhance engagement, loyalty, and long-term value.
Produits de luxe
Transport aérien et tourisme

  • Français

    Bilingue ou natif

  • Anglais

    Bilingue ou natif

  • Néerlandais

    Notions

  • Indonésien

    Bilingue ou natif

Accepte de travailler sur site
Paris (jusqu’à 50 km)

Expériences

  • GIVENCHY
    Global CRM Project Manager
    LUXE
    juin 2023 - mai 2026 (2 ans et 11 mois)
    Paris, France
    Developed and deployed global CRM initiatives to strengthen client engagement and support continuous performance optimization.

    • Drove CRM as a revenue engine, increasing e-commerce contribution from 4% to 10% and doubling the customer base (+100%).
    • Designed and optimized 5+ automated customer journeys and CRM content strategies, transforming data insights into high-impact strategic initiatives
    • .Led and coordinated cross-functional global CRM projects, including process optimization, tool adoption, and knowledge sharing to ensure alignment, quality, and consistency.
    • Managed end-to-end omnichannel CRM projects, such as "Sending on Behalf" automated campaigns, omni-retail prospect journeys tailored to diverse segments, and guest checkout abandoned cart recovery.
    CRM Strategy Marketing Automation SFMC Planning éditorial Analyse de données
  • Evaneos
    International CRM Campaign Manager
    VOYAGE & TOURISME
    février 2022 - juin 2023 (1 an et 4 mois)
    Paris, France
    • Managed automated and marketing campaigns, including newsletters, transactional emails, lifecycle journeys, push notifications, and SMS.
    • Designed loyalty strategies, incorporating coupons and referral programs to drive customer engagement and retention.
    • Developed complex CRM targeting using SQL, content automation, and NPS feedback to enhance personalization and campaign impact.
    Gestion de campagnes Email marketing marketing automation Rédaction de contenu Customer Journey
  • CHAUMET
    International CRM Assistant
    LUXE
    janvier 2021 - janvier 2022 (1 an)
    Paris, France
    • Managed global newsletters in 8 languages across Europe, the Middle East, and Asia (EMEA & APAC), ensuring brand consistency and personalization.
    • Implemented Chaumet’s first-ever transactional email program, establishing a new standard for customer engagement.
    • Maximization of Mailchimp as CRM tool to deploy marketing and automated email
    Email marketing Campaign Management Rédaction de contenu Customer Insight Mailchimp
Consulter toutes les expériences de Gauzan

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Formations

  • Fondamentaux du Marketing Digital Salesforce Certified Marketing Cloud Email Specialist TOEIC
    Fondamentaux du Marketing Digital Salesforce Certified Marketing Cloud Email Specialist TOEIC
  • Master's degree
    Université de La Rochelle
    2020
    Master's degree
Consultez la formation qu'a suivie Gauzan

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