Ă€ propos de Geoffrey
Créatif et curieux par nature, technologique et technique par passion ! Je tire profils de ces deux mondes pour accompagner mes clients depuis 15 ans dans leurs projets de communication. Que ce soit pour la création de votre storytelling, de votre branding, ou encore pour adapter un nouveau positionnement stratégique voir le lancement d'un nouveau service. Ayant à cœur de livrer une communication de qualité en accord avec vos valeurs mais également des supports graphiques créatifs pixel perfect !
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Capacité professionnelle limitée
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- Sanofi
Sur Malt
Creative Director & ProducerINDUSTRIE PHARMACEUTIQUEjuin 2023 - Aujourd'hui (3 ans)Boston, États-UnisI was entrusted with the creation and management of a dedicated team responsible for shaping the storytelling of digital products (including internal accelerators), events (both internal and external), and strategic communications for the Digital Senior Leadership Team. This mission involved producing content that seamlessly blends creative excellence, technological innovation (AI) and strategic impact.- Creative Standards Structuring: built scalable workflows and visual guidelines in collaboration with product and comms teams, establishing cross-functional creative protocols and SLA-style governance, laying the foundation for a unified creative framework across teams.
- Brand Design Evolution: proposed a modernized visual identity aligned with design trends and case studies, ensuring brand coherence through bi-monthly syncs with CorporateCommunications.
- Strategic Content Creation: Led the creative development of high-impact content across product communication, SLT initiatives, HCP engagement, and major events (VivaTech, GLS), delivering both tailored and scalable design solutions aligned with legal compliance standards when required.
- Production: directed end-to-end delivery of creative projects briefs, budgets, timelines, recruitment ensuring quality, timeliness, legal or FDA guidelines and ROI.
- Team Management: Ensured a smooth, high-functioning team dynamic by actively removing blockers, resolving tensions, and creating the conditions for the team to operate at its highest level.
- AI-Driven Innovation: embedded generative AI tools into production workflows; co-developed global creative guidelines enabling faster delivery and cost savings at scale.
- SanofiLead UX-UI designer - CX TeamINDUSTRIE PHARMACEUTIQUEjuillet 2022 - juin 2023 (11 mois)As part of Sanofi’s recent digital transformation and the launch of its internal Accelerator, I was entrusted with redesigning user experiences (UX) and crafting intuitive user interfaces (UI) aligned with user needs, while laying the foundation for a structured, reusable design system scalable acrossall design teams within the organization.
- Human-Centered UX Design: transformed user insights into intuitive, accessible, and visually consistent journeys across complex platforms.
- Interaction Optimization: designed seamless workflows, UI components, and micro-interactions for frictionless navigation (HCP, patient...) on B2B tools, dashboards, and SaaS products.
- Rapid Exploration & Prototyping: delivered high-fidelity Figma prototypes, user-tested and iterated in Agile/Lean UX environments.
- Cross-Functional Collaboration: worked closely with product owners, developers, and business stakeholders to align product strategy, design execution, and technical delivery.
- Design System Contribution: initiated and contributed to the Sanofi Elements Design System to ensure visual consistency, scalability, and UX alignment across teams.
- LydiaDirection Artistique & MotiondesignAGENCE & SSIImars 2022 - mai 2022 (2 mois)Paris, France------------------------------------------------------------------------------------------------------------------------------------------------------
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Formations
- Graphic design master’s degreeITECOM ART DESIGN2011• Analysis of digital environment - Brand studies and insights - Consumer's behavior - Creativity - Professional english • Value creation / marketing - Marketing concepts - The innovative brand - Neuroscience project management • Optimization / practice of innovative communication - Trending technologies - Story telling - Brand Content - Advertgaming • Branding - Graphic design and visual identity - Rough story board / illustration - DTP image processing - Art's history • Web development : - CMS platform management (drupal, joomla, wordpress...) - CSS, HTML, JQuery - Actionscript 2.3
- Bachelor's degreeLycée Saint-Vincent de Senlis2007The aim of the science course is to develop a real scientific culture based on knowledge and an experimental approach to science. This implies capacities of abstraction, rigour and reasoning, as well as a good sense of observation and experimentation. Mathematics, physical sciences and biology sciences make up half of the timetable.