Ghita O.

Leading cross-functional strategic initiatives among the online shopper squad first, then the carrier squad next. Definition of the Q3 roadmap aligning with the strategic priorities of the company.

- Launch of the Whatsapp and Apple Wallet integrations, beta testing, defining a pricing stratgey, a release plan and monitoring post release.

- Research topics to add 2 new revenue lines for Shipup with carrier invoice analysis and claims handling.

Leading cross-functional strategic initiatives, defining product roadmap aligned with business priorities, user and market

research to fuel product vision and strategy.

• Acquisition optimization: data-driven analysis of acquisition channels (SEO, SEA, Brand) and user journeys, friction point identification, A/B testing, and UX optimizations → +25 %conversion rate.

• Product adaptation for enterprise contracts after the Kactus x Bird Office merger: in-depth discovery, data architecture

overhaul, integration of punch-out, SSO, and new validation flows → Successful migration of 16 enterprise accounts with zero contract cancellations.

• Redesign of the briefing process: improved user experience through user research, pain point prioritization, and journey

redesign → +5 pts conversion, -2 min completion time, increased customer & partner satisfaction.

• Expansion into a new customer segment: market exploration, user testing, POC, and onboarding of the first clients.

Member of the data unit of the firm, carried out several missions on data issues for major French groups (Servier, Eiffage, GRDF) as a product owner. I was responsible for the shaping of the projects from the data and functional analysis to the definition of a technical solution and then followed up on the delivery cycle and validation of the final solution.