À propos de Ginevra
I’m Ginevra, specializing in brand strategy, trade marketing, and project management, with a strong focus on the F&B and luxury industries. I have experience developing brand activations, aligning marketing strategies with commercial objectives, and leveraging data -driven insights to drive growth in international environments. Having lived and worked across Paris, London, Turin, Madrid, and Berlin, I bring a global andstrategic mindset to brand building, with a strong passion for performance and continuous growth.
Italien
Bilingue ou natif
Anglais
Bilingue ou natif
Accepte de travailler sur site
Paris (jusqu’à 20 km)
Expériences
- Portofino Dry GinTrade Marketing Coordinatorjuin 2025 - Aujourd'hui (1 an)
- Leading the development and execution of international On-Trade and Off-Trade activations, ensuring alignment with brand and commercial
- strategy.
- Developing strategic brand plans through in-depth analysis of competitors, consumer behavior, and market trends.
- Managing end-to-end international trade show participation, including budgeting, logistics, asset development, and cross-functional coordination
- (e.g. BCB Berlin, BCB Brooklyn, Whisky Live Paris).
- Coordinating global Brand Ambassador initiatives and optimize POS strategies based on performance insights and market feedback.
- Overseeing event execution and support the development of strategic brand partnerships (e.g. Artemest).
- Pernod RicardBrand ManagerVINS & SPIRITUEUXjanvier 2025 - juin 2025 (5 mois)Paris, France
- Driving alignment across markets, providing strategic tools and frameworks to activate local initiatives and amplify their impact on a global scale.
- Leading strategic enhancements to the platform, ensuring it evolves to meet user needs while maintaining up-to-date, high-impact content.
- Overseeing the development of a cohesive editorial calendar, providing digital strategies to enhance program visibility and awareness in line with BCos, MCos and agencies for global communication.
- Serving as the key partner for onboarding markets while conducting go-to-market research, driving the successful rollout of initiatives fostering a positive brand perception and ensuring alignment with global priorities and objectives.
- Pernod RicardGlobal On Trade - Digital Project Manageraoût 2024 - janvier 2025 (5 mois)Paris, France
- Driving engagement within Pernod Ricard's Trade Advocacy Community through SIP's loyalty programs and brand activations.
- Enhancing program visibility across digital platforms, including website and social media.
- Defining and execute strategic marketing plans to support online and offline activations.
- Strengthening SIP's presence at global events (e.g., Bar Convent Berlin, The World's 50 Best Bars, London Cocktail Week and SIP Supernova Competition).
- Managing market onboarding, content updates, and performance optimization.
- Overseeing social media strategy, including planning, production, and coordination with MCOs, BCOs and agencies.
- Delivering monthly performance analysis and insights to optimize KPIs and boost market loyalty.
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Formations
- (MSc) Master of Science in Marketing & Digital Media, Specializing in Digital Technologies, Luxury and InnovationESCP Business School2024(MSc) Master of Science in Marketing & Digital Media, Specializing in Digital Technologies, Luxury and Innovation
- DEAMIE, Master's degree in International ManagementESCP Business School2023DEAMIE, Master's degree in International Management