À propos de Guillaume
🚀 Expert AdTech, MarTech & Privacy – J’aide les SaaS B2B et scale-ups à accélérer leur croissance grâce à des stratégies Go-to-Market et Partenariats à fort impact.
J'aide également les entreprises dans leur stratégie marketing digitale.
Basé au Mans. Déplacements possibles en France et à l'étranger
🚀 Go-to-Market & Partnerships Leader | 15+ years in AdTech, MarTech & Privacy helping global SaaS companies scale and grow responsibly.
I also help companies build and optimize their digital marketing strategy.
Based in France (Le Mans). I can travel in France and abroad.
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Accepte de travailler sur site
Le Mans (jusqu’à 50 km), Paris (jusqu’à 20 km), Nantes (jusqu’à 50 km), Angers (jusqu’à 50 km), La Roche-sur-Yon (jusqu’à 10 km)
Expériences
- AxeptioGlobal Head of Bizdev & PartnershipsEDITION DE LOGICIELSnovembre 2023 - juillet 2025 (1 an et 8 mois)Paris, France• Designed and executed a global partnerships & go-to-market strategy for the Enterprise offering, integrating agencies, consulting firms, and technology partners.• Negotiated and closed executive-level strategic agreements with Stape, Piano, and Content Square, embedding Axeptio into their ecosystems.• Built and activated an agency partner network (Artefact, Accenture, Fifty-five, …)• Led the company repositioning as an Addressability Platform, aligning Product, Marketing, and Sales.• International: France, Benelux, Nordics, Canada, US
- SourcepointManaging Director – Northern and Southern EuropeEDITION DE LOGICIELSfévrier 2019 - mai 2023 (4 ans et 3 mois)Paris, France• Defined and executed the BD & partnership strategy across Northern and Southern Europe.• Built strategic relationships with leading publishers (Adevinta, Vinted, Axel Springer, Schibsted) and consulting firms to accelerate market adoption.
- TeemoSenior Director of Partnerships and Programmatic - ConsultingEDITION DE LOGICIELSavril 2018 - novembre 2018 (7 mois)Paris, France• Developed GeolocStation, a SaaS platform enabling publishers to monetize geo-data while ensuring privacy compliance.• Supported go-to-market strategy and product development, ensuring market fit and adoption.• Optimized media buying strategies, reducing display costs by 60% and infrastructure costs by 52%.
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Formations
- Bachelor MarketingInstitut Européen de Gestion2005Bachelor Marketing