À propos de Guillaume
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Expériences
- Chevalier ConsultingBrand Digital Consultantfévrier 2019 - Aujourd'hui (7 ans et 4 mois)- Account Manager FFFB- Head of Project eLigue 1 Tour- Event Manager OES 2021/2022 and GFG 2021/2022- Head of Influence GFG 2021/2022- Digital brand strategy for Auxipress (White Papers "L'E-SPORT : LES MARQUES AUX MANETTES")- Esport consultant for marketing agencies (Sigma Esport, Freaks 4U Gaming) on different kind of projects : Strategic planning, tenders, project and event management.- Influence Project Manager for Freaks 4U Gaming- Writting business article for Esport Insights- Strategic and sectoral monitoring
- SPORTLAB SRL.eSport Strategic Consultantjuin 2017 - décembre 2018 (1 an et 6 mois)Île-de-France, France- Managed a brand portfolio composed of three major actors : PlayStation, PMU esports and INSEP- Made a strategical recommendation for the second year of PMU in Esports- Lead a market study on the French esports industry- Made an introduction document to the Esports world and arranged meetings with non-endemic brands (Mercedes, Bouygues Telecom)
- Epsilon eSportsPartnership Manager - Business Analystmars 2016 - décembre 2018 (2 ans et 9 mois)BelgiumPartnership :- Managing Epsilon sponsors portfolio (200K Dollars - Hype Energy Drinks, ViewSonic, Scuf Gaming, Trust Gaming, ING, Hello Bank) and all the deliverables which includes the content production for social media (template, video ect...), the operational aspect of all sponsor's activation (Epsilon eSports players eSport show attendance, eSport academy creation, , the monitoring of players behaviour on social media)- Create innovative partnership with football club (AS Monaco and Manchester City)- Set up epsilon commercial folders and sponsors package- Create a corporate document for commercial prospect purpose- Create customized commercial proposal for meetings with prospects Business Analyst :- Analysis of the eSport environment to take decisions to be involved in eSport games (Hearthstone, Fortnite, R6S) or specific tournament and ensure the follow up (Call Of Duty World League, Gfinity Elite Series ect...). Creating document to submit if there is a selection to be part of a tournament or competition (H1Z1 Pro League)- Sectoral and media monitoring- Market study analysis- Targeting prospects who could be interested by eSport and set up meetings to either make them discover the eSport world or either bring them an in depth view of the market. Succeed to create contact in their framework with brand like Dugout, Nielsen, EDF
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Formations
- Marketing, Contrôle de Gestion, Intelligence économique, DroitEcole de Management de Normandie2014Marketing, Contrôle de Gestion, Intelligence économique, Droit
- Licence histoire/ Préparation aux concours d'entrées aux IEP de province, Histoire, Culture Générale, Anglais, Science Politiques, Géographie.Institut Catholique de Paris2013Licence histoire/ Préparation aux concours d'entrées aux IEP de province, Histoire, Culture Générale, Anglais, Science Politiques, Géographie.