Description

In 2025 managing brands is a challenge. Why?

Because crisis & pricing inflation have impacted the purchase power of our consumers, because they can speak, request & buy our brands 24/7 from everywhere in the world, because environmental & health challenges are also raised but not always correlated to higher prices.

Good news ! From FMCG to Luxury, the brands are still linked with emotions & memories. Writing strong brand stories to answer consumer challenges is key to succeed...

Good news again ! At Marketing Advisory Partners writing brand stories is our main expertise.

Langues

Français
Bilingue ou natif
Anglais
Capacité professionnelle complète

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km), La Rochelle (jusqu’à 50 km), Bordeaux (jusqu’à 50 km), Nantes (jusqu’à 50 km)

Mister Garden
Directeur Marketing
RESTAURATION
juin 2025 - Aujourd'hui (1 an)
Paris, France
Directeur Marketing Part Time
Marketing Strategy shaping to embrace internal growth and franchise development.
Communication & marketing plan efficiency in restaurants & in digital with tenders on several agencies. First influence & media campaigns for the brand.
Colead of the product selection for each seasonal menu & set up of the brand stories.

restauration Conception de plans marketing & communication Marketing d'influence Branding Efficacité opérationnelle
TEDIBER
CMO /Marketing & Communication Director
E-COMMERCE
août 2023 - décembre 2024 (1 an et 4 mois)
Business size & scale : France 50M€. 80 people. Media 2m€
Main responsibilities: Make Tediber the most desirable brand of the French mattress market
Creation of a new B2B Hospitality strategy including, new dedicated website, PR, & new concept for professional show
Results: New range launch for EquipHotel, +30 PR articles in 2024, +40% turnover in year 1
Writing and deployment of a new B2C brand platform including new TV copy, new Ecom website, new retail concept
Results: IPSOS 2024 +3pts ToM From #8 to #3 most emotional brand GOOGLE +40% brand queries S1 24 vs ly
Professionalization of the marketing approach to build an efficient branding strategy
Results : New IPSOS brand methodology implementation, New agencies tender for media / RP / brand agencies
Management: Team management 10 people of which 3 middle managers
Influence: Jury of Les Victoires du Marketing 2024. 50Partners CMO Club member, Digital Native Club Tediber spokesman
MARS WRIGLEY
Gum Head of Marketing & Media Director
AGROALIMENTAIRE
juillet 2021 - août 2023 (2 ans et 1 mois)
France
Business size & scale: Gum Portfolio FRANCE, 120M€ RSV. Media all brands >15M€ A&P.
Main responsibilities: Make MW #1 on Gum & Transform Media Strategy
Gum 2022 Turnaround on Freedent, Airwaves, Hubba Bubba. #1 Marketing plan design & implementation
Results: From -5% to +14% Sales growth. From #2 SOM to #1 / #1 Penetration growth / #1 gum among -35yo
Transform media all brands (M&M’s, Snickers…) New ways of working, digitalization, addressable targeting strategy
Results: From 90% TV investments to 60%/40% TV/Digital. 1st partnership with a TOP5 influencer in France
Management: Team management hierarchic 3 people and cross functional (7 people)