À propos de Hafsa
I am a Product Owner and Digital Project Manager with experience leading digital products, data-driven initiatives and workflow optimization projects in close collaboration with business, product and technical teams.
I support teams across the full product lifecycle, from discovery and scoping to backlog management, delivery coordination, adoption and continuous improvement. My role is to translate business needs into clear, actionable requirements, align stakeholders, and ensure smooth execution in Agile environments.
I have worked on products and operational workflows involving data, automation, analytics and cross-functional delivery, which allows me to combine product structuring, operational efficiency and business impact.
My strengths include:
- Collecting, structuring and prioritizing business needs
- Managing product backlogs, roadmaps and delivery plans
- Writing user stories and acceptance criteria
- Coordinating cross-functional teams across business and tech
- Improving workflows and identifying operational friction points
- Supporting product adoption through documentation, testing and KPI tracking
- Facilitating Agile rituals and ensuring delivery quality
I am comfortable joining teams in build, optimization or transformation phases, especially where strong coordination, product clarity and workflow efficiency are key.
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Arabe
Bilingue ou natif
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- DeGNZ LabsProduct OwnerEDITION DE LOGICIELSoctobre 2024 - Aujourd'hui (1 an et 8 mois)Paris, France- AI Studio developing autonomous agents and workflow orchestration systems for enterprise environments -
- Co-defined the product vision and roadmap for AI-driven digital products based on business needs and operational constraints.
- Owned the product backlog, prioritization and delivery plan in collaboration with business and technical stakeholders.
- Translated business needs into clear user stories, functional specifications, and acceptance criteria.
- Coordinated cross-functional teams (Data, Engineering, Design, Business) to ensure alignment and smooth delivery.
- Supported data-driven decision-making by defining KPIs, success metrics and monitoring product performance
- Facilitated agile workflows (Scrum) and ensured continuous improvement of delivery processes.
- Collaborated on analytics and reporting needs, ensuring dashboards reflected reliable KPIs and operational reality
- Ensured delivery quality through structured validation (functional testing, stakeholder reviews, release readiness)
Key outcomes:Improved internal workflow efficiency and reduced execution time through automation and product optimization. - SUISUBProduct Owner / Digital & Data Project ManagerCONSEIL & AUDITjanvier 2024 - Aujourd'hui (2 ans et 5 mois)Paris, France- SUISUB is my independent freelance activity, through which I support companies on data-driven projects, digital delivery and agile execution, working closely with business, data and technical teams -
- Led end-to-end data and digital projects, from discovery and scoping to delivery, adoption and optimization.
- Collected business requirements and translated them into data-driven roadmaps, backlogs and delivery plans.
- Wrote user stories and acceptance criteria, and coordinated Agile delivery cycles with technical and data teams.
- Acted as Product Owner on digital products and analytics platforms, ensuring alignment between business, users, and tech teams.
- Coordinated multiple stakeholders across product, data, marketing, and tech teams and ensuring scope, timelines and quality control.
- Performed data analysis and KPI tracking to support prioritization and decision-making.
- Supported data quality checks and functional testing, validating datasets and business rules in collaboration with technical teams.
- Implemented and coordinated CRM systems and automation workflows directly connected to product features, data sources and user journeys.
Key outcomes:- Improved delivery structure and prioritization across multiple client projects
- Increased adoption of delivered features and data-driven solutions
- Enhanced efficiency and performance through better use of data, KPIs and automation
- AllianzMarketing Affiliation & ePartenariatBANQUE & ASSURANCESseptembre 2022 - octobre 2023 (1 an et 1 mois)La Défense, France
- Supported the monitoring and optimization of digital insurance product performance across acquisition, subscription, and conversion funnels.
- Defined and tracked KPIs aligned with insurance business objectives (cost efficiency, acquisition quality, ROI, compliance constraints).
- Produced structured performance reports and data-driven recommendations to support product and business decision-making.
- Supported the implementation and usage of analytics and tracking tools (GA4, dashboards, advanced Excel).
- Coordinated internal stakeholders (marketing, product, data) to ensure consistency and alignment.
Context :Insurance Products, large-scale acquisition funnels, data-driven optimization
Recommandations
Soyez le premier à recommander Hafsa
Contribuez à la réussite de ce freelance en partageant votre expérience de collaboration avec lui.
Ces profils de freelance correspondent également à vos critères
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Formations
- MS Manager Marketing Data & E-CommerceSKEMA Business School2023MS Manager Marketing Data & E-Commerce
- Master Entrepreneuriat DigitalEM Normandie2022Master Entrepreneuriat Digital
Certifications
- Google AdsGoogle2023
- SQL for Data ScienceUCDAVIS2024