Description

Passionate strategy & growth marketing expert with a strong entrepreneurial and data-driven mindset.

From consulting firms to successful scale-ups & big leading E-commerce companies, I have 12+ years experience in strategic business and operations in fast-paced environments.

My areas of expertise include :

- Strategic vision, problem-solving mindset, operational excellence and management

- Company-wide transformations to build high performing cross-functional agile and data-driven teams

- Digital Marketing: Mobile app marketing, CRM automation, remarketing, paid search

- Customer loyalty: reach & data collect strategies, LTV based segmentation, transition matrix & multi-channel activation

Graduated from HEC PARIS

Domaines d’expertise

Langues

Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Capacité professionnelle complète

Préférences en matière de lieu de travail

Accepte de travailler sur site

Bordeaux (jusqu’à 50 km), Paris (jusqu’à 10 km)

ManoMano
Customer marketing Director
E-COMMERCE
mai 2021 - Aujourd'hui (5 ans et 1 mois)
Bordeaux, France
Key achievements
Built B2C customer strategic marketing & customer analytics teams
Reached 5M app downloads and 900K+ MAU in 5 countries
Ambassador of Business x Product x Tech agile collaboration (SAFE framework)
Cross-team collaboration across company : Product & tech, Acquisition, Growth, Data & Analytics, Commerce, Operations, finance
Active leader of Culture & Management internal community
Direct management 15+ people

Main missions
- CRM & Loyalty : Increased by +40% customer contactability. Restructured business & tech organization to scale CRM automation & Loyalty strategy
- Mobile App : Reached 5M downloads in 18 months through fast-growing strategy across 5 countries (SEA, CRM, sales promotion)
- Analytics : Built Customer knowledge, from basic analyses to machine learning initiatives (customer scoring, segmentation, personalization)
- HR : Restructured 100% team - Recruited, trained, and now manages 15 top-performing professionals (from junior to experienced)
Cheerz
Pricing and Promotion consultant
COMMERCE DE DÉTAIL
avril 2020 - octobre 2020 (7 mois)
Bordeaux, France
Pricing and Promotion optimization
Value-based pricing
Real time testing
Cdiscount
Director of offer efficiency
E-COMMERCE
juin 2018 - janvier 2020 (1 an et 8 mois)
Bordeaux, France
Key achievements
Introduced data-analysis in the purchasing & sourcing process
Recruited and managed top performing team of 15+ (business, data & tech)
Drove change management across 100+ professionals

Main missions
- Steering of the quantitative & qualitative performance of B2C assortment (Retail & Marketplace 50millions+ references)
- Implemented data-based category management to optimize 50M products catalogue : analysis, segmentation, sourcing recommendations
- Coached category directors on strategic roadmap definition (market analysis, customer analysis, assortment analysis, benchmarking…)
- Managed & coordinated strategic projets, working hand-in-hand with operational teams (buyers, sales, supply, front office, back office, marketing, pricing, merchandising...)
- Trained managers & teams to develop the usage of new KPIs & tools