À propos de Héloïse
Online business development & project management for international brands, with a smile !
WHAT I DO:
I build & lead online strategies that navigate through complex & fast-evolving e-com organisations.
-> UX project management, including back-end integration (PIM/DAM/MDM, Payment service, etc)
-> Online partnership account management (Amazon, Bol, Wholesalers)
-> Business analytics & customer journey audit
-> Website commercial planning & content creation briefs
WHAT I BRING:
- Strategic business knowledge: 7 years experience managing complex e-com business models; from top management pitches to client facing negotiations.
- Technical knowledge: in-depth understanding of e-com process and systems
- Project management experience: self starter with excellent communication skills & perseverance to align stakeholders from diverse backgrounds.
- High-end & client focus: keen eye for aesthetic designs & best-in-class UX
WITH A SMILE !
As a leader and team member, I believe hard work should stay fun and nothing gives me more energy than the talented people that I get to meet & work with.
-> So I am looking forward to meeting you !
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Capacité professionnelle limitée
Accepte de travailler sur site
Amsterdam (jusqu’à 50 km), The Hague (jusqu’à 100 km), Eindhoven (jusqu’à 100 km)
Expériences
- CartierEurope Conversion Rate Optimisation (CRO) ManagerLUXEavril 2021 - Aujourd'hui (5 ans et 2 mois)Amsterdam, Netherlands- Responsible for UX strategy and web sales performance (26 websites, 80M€ yearly sales)- Lead team of 3 on web optimizations, e-merchandising & analytics- Build & prioritise European UX projects roadmap and commercial planning- Set up reporting to monitor web KPIs & achieve web sales targets- Use collaborative tools to drive visibility, ecom best practices sharing & influence of Europe Region
- CartierProject Manager E-commerce EuropeLUXEseptembre 2018 - mars 2021 (2 ans et 6 mois)Amsterdam, NetherlandsLead European websites migration to YNAP Platform (1 year project, from 6 to 26 websites)- Influence and defend key UX improvements among multiple teams, at regional and central level Responsible for web optimisations, digital content & e-merchandising activation- Lead and defend change requests and bug fixing prioritisation for Europe- Initiate and follow-up on digital content upgrades and integration- Build European e-merchandising strategy through home page plan, back office management and AB testing
- RitualsAccount Manager - Amazon & Bol.com global accountsMODE & COSMÉTIQUESjanvier 2017 - septembre 2018 (1 an et 8 mois)Amsterdam, NetherlandsObjective: Build strong relationship with the partner to drive Rituals sales on Amazon.com in a profitable and qualitative way.-Define and negotiate the commercial activation calendar on partner's websites (promotions, GWP, sampling)- Supervise Rituals e-shops online merchandising updates- Monitor Rituals & competitors visibility and price policy online- Use product insights and analytical skills to support commercial terms negotiation- Supervise local management of regional online partners through weekly communications and regular market visits
Recommandations
Soyez le premier à recommander Héloïse
Contribuez à la réussite de ce freelance en partageant votre expérience de collaboration avec lui.
Ces profils de freelance correspondent également à vos critères
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Formations
- Master in Management, Marketing Strategy, Digital Marketing, Nouveaux Medias, Management du sportAudencia Nantes Ecole de Management2013Master in Management, Marketing Strategy, Digital Marketing, Nouveaux Medias, Management du sport
- Exchange student, MBA program for Brand ManagerWilfrid Laurier University2012Exchange student, MBA program for Brand Manager