À propos de Hicham
Digital media professional with 7+ years of experience across programmatic advertising, SEA and performance marketing.
Currently at Criteo, managing +4M€ in annual programmatic budgets for France's top agencies across 25+ active accounts. Performance, growth and strong client relationships are what I focus on every day.
Available for freelance missions in programmatic campaign management, digital media strategy and performance marketing.
🌐 hichamlaaouina.com
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Notions
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- CriteoAccount Campaign ManagerTÉLÉCOMMUNICATIONSjanvier 2025 - Aujourd'hui (1 an et 5 mois)Paris, FranceI manage campaigns and key accounts for France's top holdcos and agencies, overseeing +4M€ in annual programmatic budgets across 15+ active accounts.- Account management and strategic advisory — aligning media recommendations with client business objectives and identifying new growth opportunities- Campaign performance monitoring and optimization — ROI, ROAS, CPA, volume, Viewability.- Budget growth through upsell and cross-sell strategies, contributing directly to revenue growth.- QBR and business reviews with a data-driven, performance-oriented approach.- Cross-functional coordination with AdOps, Creative, Analytics and Technical teams to ensure smooth campaign execution.
- KUJTENE-Commerce & Digital ManagerCOMMERCE DE DÉTAILmai 2024 - décembre 2024 (7 mois)Paris, FranceI managed the e-commerce operations and digital media strategy for a luxury cashmere brand generating +8M€ in annual web revenue.- Coordination of paid media campaigns (SEA & SMA) with partner agencies, ensuring performance and ROI alignment with business objectives.- Weekly reporting to management — KPI analysis, performance insights and budget recommendations.- CRM campaign management via Klaviyo — segmentation, automation and performance tracking via GA4, Biron and Fastmag.- E-merchandising and product catalog management — bestseller highlights, stock display optimization and product page SEO.- Seasonal campaign coordination — collection launches, sales periods and promotional events across all digital channels.- Cross-functional collaboration with graphic design, marketing and merchandising teams.
- AdWork MediaAffiliate Marketerjanvier 2017 - décembre 2019 (2 ans et 11 mois)Gainesville, FL, USAManaged affiliate marketing campaigns and traffic acquisition as a freelancer, working with the AdWork Media network across multiple niches including streaming and app gaming.- SEO and SMO strategy implementation to drive organic traffic, boost online visibility and strengthen marketing efforts across multiple platforms.- Development and continuous optimization of high-converting landing pages and sales funnels to maximize conversion rates and revenue growth.- Performance monitoring and analysis — website traffic, social media engagement and revenue metrics to identify optimization opportunities.- Programmatic advertising via DV360 (ex-DoubleClick Bid Manager) — campaign activation and optimization as both publisher and advertiser.- CPA and PPC campaign management — bid optimization, audience targeting and cost per acquisition reduction.- Collaboration with influencers, bloggers and publishers to increase website traffic and brand exposure across target audiences.
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Formations
- Master of Business AdministrationFaculty of Economics & Business Zagreb2024Master of Business Administration
- Master's in International Business and ManagementUniversité de Lille2024Master's in International Business and Management